B2B Connection

Information and resources for technology buyers

The 27 Most Annoying Business Buzzwords of 2019 by Emily Sue Tomac Productivity
Why Buyers are Grateful for Reviews This Holiday Season by John Ferguson Reviews & Research

TrustRadius recently published a Buyer’s Guide to Accounting Software in which we noted the increasing dominance of cloud software in that sector. In the…

What led you to start Engagio? I’ve been fortunate enough to only work at two companies in the last 17 years.…

Earlier today we announced the release of our TrustMaps™ for Accounting software, which rank products based on user satisfaction ratings and…

TrustRadius checked in with CMO Mike Volpe for an update on developments at HubSpot, and to get his take on the Marketing…

Social media is one of the newest, fastest changing and perhaps least understood marketing channels for businesses. As we noted in…

Q. What distinguishes an organization that is successful with business intelligence (BI)? A. Successful BI implementations are not just about tools, but are…

Be sure to check out our new Buyer Blog for the latest B2B blog articles & discussions! TR: What distinguishes an organization that is…

I recently met with Sangram Vajre, Co-Founder and CMO at Terminus at the recent Martech conference in San Francisco.  I thought Terminus would be of…

On April 8, 2015 enterprise social media management software vendor Sprinklr announced the acquisition of Get Satisfaction, a customer community software platform. Terms for…

In the spring of 2015, Spear Marketing Group, a leading full-service B2B demand generation agency, conducted a market research survey designed to document…

Earlier today we announced the release of its TrustMaps™ for Talent Management software, which rank products based on user satisfaction ratings and evaluation…

One common complaint about CRM software is that it’s a really expensive Rolodex. Companies pay for a lot of functionality, but…

Every business wants an answer to certain questions: What do people say about our product? Who is talking about – and…

In our latest Buyer’s Guide to CRM Software, users among all market segments – small businesses, mid-size companies and enterprises – have…

We’ve recently asked BI users about their Business Intelligence software usage and spend in our 2015 Business Intelligence Survey. The results…

How has Tealium expanded beyond tag management, and what is the strategy behind that expansion? Tag management is a foundational element to…

3/17/2015 Earlier today we announced the release of our TrustMaps™ for Customer Relationship Management (CRM) software, which rank products based on user…

A lot of HR tools are switching from being specialized to adding broader functionalities from other adjacent HR categories resulting in many talent…

We recently conducted an in-depth analysis of 250+ reviews for 10 Core HR Software to understand how HR products were meeting customer expectations…

While conducting research for our latest Buyer’s Guide to Core HR Software, we observed a few key trends in the HR software…