B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

The ever-growing list of software you use and security demands translate to a daunting number of passwords to remember. Single sign-on…

Today’s Community Contributor post comes from Gabrielle Sadeh, a consultant, social media specialist, and blogger based in Tel Aviv.  COVID-19 has…

Open source technology is often associated with free-to-use, highly available tools, so it might seem strange for an “as a service”…

QuickBooks Online is extremely powerful accounting software that will save your organization time and money. Their reviewers are so fond of…

The Quickbooks family of accounting products from Intuit has maintained a vastly high portion of the small business market share for…

Calendly is an appointment scheduling software with a pricing model that fits nearly any use case. These include a feature-rich free…

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Video can be self-produced…

GIS, or Geographical Information System, the software offers advanced mapping features in open-source or commercial programs. There are plenty of free…

For users looking to compare new and existing software options for their organization, reviews are your secret weapon. Real, unbiased reviews…

Voice search is exploding in popularity, and this trend presents an opportunity for those with a  calculated online presence. Understanding how…

CRM and CMS may sound pretty similar, but they’re two distinct types of software that do completely different things. Successful businesses,…

Email marketing tools are built for sales and marketing teams to send out email campaigns and track their performance. Constant Contact…

LMS’s are crucial to continued education and professional development for professionals. They are also essential to delivering online courses and scalable…

Asana is a tool designed to increase productivity and organization. Understanding the features of each pricing tier will help you make…

E-Signature tools allow companies to make the contract and negotiations process faster and more accessible. DocuSign has become a common choice…

Free human resource software is out there but is often buried in paid advertisements and endorsements. Most no-cost HRM have scale…

Businesses run on software, and software runs on hardware. Everyone is familiar with software, but hardware is foreign to most users. …

Zapier is an incredibly powerful tool, and you can get massive productivity benefits for a low price. In purchasing Zapier, keep…

Inside and outside teams help a company achieve its sales targets in different ways. Each is suited to a different environment.…

Database software varies as much as the information you will use the tool to store and organize. There are plenty of…