B2B Connection

Information and resources for technology buyers

2020 Women in Tech Report by Emily Sue Tomac Reviews & Research
Top 5 Skype Alternatives for Video Conferencing and VoIP by Brianna Barcena EnterpriseProductivity

On August 20th, 2014 we announced the results of our 2014 Conversion Rate Optimization (CRO) survey (*). The results underscore the rapid…

Traditional reporting tools are primarily a product of the past.  Sure, some of these tools have a nice application for operational…

12/30/2014 Executive interview series by Vinay Bhagat, CEO TrustRadius Battle Intensifies with $250m Raised in Last 12 Months On April 29th,…

It’s been a great year at TrustRadius! Our members have contributed 10,000+ in-depth user reviews and ratings.  And 125,000+ software buyers…

Executive Interview Series By Vinay Bhagat, CEO TrustRadius In 2012 Oracle made a huge bet on Social Media Management Software making…

Digital Analytics is a quickly evolving software category. The presence of free or low-cost solutions and important trends like mobile adoption have…

Tag management vendor Ensighten announced this week that it acquired Anametrix, a cloud-based marketing analytics tool that allows companies to unify data from paid,…

  A/B Testing is an emerging but rapidly growing software category. Our August 2014 Conversion Rate Optimization Survey, indicated that 48 percent…

The social media management software industry is a bit like The Wild West. Exhibit A: Here, here and here are three different ways of naming and…

Marketing automation remains a hot category with multiple rapidly growing vendors. Google searches for the term “marketing automation” have increased 50% over…

An estimated $14 billion is spent on business intelligence (BI) software each year. Last year, the market grew more than 8…

Last month we published our first ever Buyer’s Guide to A/B Testing Software, which ranked and explored the strengths and weaknesses of…

Salesforce announced its entry into Business Intelligence (BI) software market at Dreamforce in October with the launch of Salesforce Analytics Cloud, also known…

Social Media Management remains a fast growing software category. Page views on TrustRadius for Social Media Management Software products – a measure for…

Marketing automation is a hot category. Google searches for “Marketing Automation” have increased by about 50% in the last year, and…

InsightSquared raises $13.5m Series C Round to further develop SMB Business Intelligence offering InsightSquared provides business intelligence software to SMBs, with…

Struggling to make sense of the complex and fast moving social media management vendor landscape? Don’t know which tools you should…