B2B Connection
Information and resources for technology buyers
Today, we awarded the 2018 TrustRadius Top Rated badges for Project Management Software. The TrustRadius Top Rated awards are unique […]
Today, we awarded the 2018 TrustRadius Top Rated badges for Recruiting Software. The TrustRadius Top Rated awards are unique in […]
Today, we awarded the 2018 TrustRadius Top Rated badges for Content Management Systems. The TrustRadius Top Rated awards are unique […]
Today, we awarded the 2018 TrustRadius Top Rated badges for Corporate Performance Management. The TrustRadius Top Rated awards are unique […]
Whether you’re a digital marketer, a savvy entrepreneur, or a website owner trying to boost your site’s conversions, there’s no […]
You already know you need to meet your customers on their turf: social media. But successfully engaging them isn’t as […]
Generally, no product wins on all dimensions. When you’re shopping for business software, you’re probably weighing reality against a set […]
Business Intelligence is Just One Flavor of Analytics Business Intelligence (BI) is a critical tool for understanding what is happening […]
The secret to talent management boils down to one simple concept: hire (and keep) the right people. Of course, if […]
Slack is a popular team collaboration and group messaging platform that allows members of an organization to coact and comment […]
There is no denying that open source software has emerged as a powerful force in the development of modern enterprise […]
Lead-based marketing strategies have ruled the digital age, but in the past couple of years an alternative B2B marketing strategy […]
Business process management (BPM) is a mature technology that has continued to evolve to meet the changing needs of enterprises. […]
You know the old adage: time is money. And that’s why in a world that’s increasingly loaded with distractions everywhere […]
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MarTech 2017–the annual conference for senior-level marketing, IT, and digital executives and experts at the intersection of marketing, technology, and […]
Traditionally, industry analysts like Gartner and Forrester have played a central role in informing IT purchasing decisions. However, they tend […]
As account-based marketing has continued to catch the attention of practitioners, marketing technology vendors, and the Marketing media, both the […]
TrustRadius has just published the 2016 Buyer’s Guide to Business Intelligence Software, based on 2,250+ end-user ratings and reviews across 22 […]
As more vendors, thought leaders, and practitioners have embraced (and amplified) the account-based marketing trend, specific questions about what is needed […]
