B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

Inside and outside teams help a company achieve its sales targets in different ways. Each is suited to a different environment.…

Database software varies as much as the information you will use the tool to store and organize. There are plenty of…

In exploring the best contract management software, it is important to remember there will always be limits. Despite this, you won’t…

Virtual machine software ranges in use from server virtualization to mimicking other operating systems to handle package dependency for development.  Things…

Remote work is a long-lasting change from the COVID-19 pandemic. More than 10% of the B2B community we surveyed for the…

Enhancing customer retention in the B2B marketplace involves more than just building relationships. Vendors have the opportunity to earn more money…

In choosing the right presentation tool, the most important factor is use-case. You may need professional transitions and templates for business…

The Women in Tech Report includes 50+ new statistics and quotes on gender equality in the workplace. Topics include barriers to promotion and unconscious bias.

For different research questions, different types of data will be useful. Quantitative and qualitative data are the two broad categories your…

*This article was updated on February 26th, 2021 based on new research by the TrustRadius Team Zendesk is a leader in…

The coronavirus outbreak has created a question of remote working becoming a new normal for millions. Productivity tools and collaboration software…

Video editing software can range from simple drag and drop to complex 3D environment and effect manipulation. As such, the features…

Web Conferencing and Webinar software are both extremely useful tools for distance communication and collaboration. Here, we will outline the difference…

Kanban Versus Scrum Kanban and Scrum boards are work management tools that help you organize and complete projects. These boards do…

Love is, famously, impossible to measure. No one can accurately quantify love, but here at TrustRadius, we enjoy two things. We…

Even in the post-2020 world, many companies are staying remote or doing so for the first time. Your set of work-from-home…

In looking for the best free project management software, it is all about finding the features from premium versions without the…

In purchasing customer relationship management (CRM), balancing features and cost for your use case will be the key to the right…

With so many free marketing tools and paid automation software available, simply providing a list of options you could find on…

With the huge variety of time tracking software available and an even bigger difference in users’ needs, it can be hard…