B2B Connection

Information and resources for technology buyers

2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It by Megan Headley
Top eCommerce Strategies for 2023 by Neil Chandavarkar Sales

Lattice Engines’ CEO describes how predictive analytics can transform marketing and sales processes and unclog the B2B funnel. Over the past […]

Michael Walton of Simply Measured explains how marketers can use social data to understand the why and the what next for their social marketing campaigns. […]

Demandbase is an Account-based Marketing (ABM) solution with capabilities for targeted web advertising, website personalization and ties to CRM.  Per Wikipedia, […]

Social media management vendor Spredfast acquired another SMMS product, Shoutlet, last month. Both products offer a similar set of capabilities, […]

InsightSquared is a sales performance analytics solution that includes sales forecasts, KPI tracking, and multi-data source reports. The solution helps businesses immediately […]

  The brand-new TrustMaps for Survey Tools are here, which means buyers can now use dynamic filters to find the best products […]

  We sat down with the CEO of Totango, Guy Nirpaz, to learn more about their platform and the importance and […]

NewsCred is a content marketing platform and content marketplace. TrustRadius talked to Alicianne Rand, VP of Marketing at NewsCred, to […]

  TrustRadius talked with Workfront’s Chief Marketing Officer Joe Staples about project management adoption among marketers, the benefits of integrating […]

TrustRadius talked with Clarizen’s VP of Marketing about collaborative work management, a new software category that combines traditional project management […]

Uberflip is a content marketing platform that allows its users to aggregate marketing content into a well-designed, easy-to-update content hub. We […]

TrustRadius talked with Campaign Monitor’s vice president of demand generation and marketing ops about the importance of balancing beauty and […]

Gainsight is a Customer Success Management solution. We interviewed Gainsight’s CEO to discuss trends in the space and areas of […]

Acquia provides a cloud platform for building, delivering, and optimizing digital experiences. It was founded by the maker of Drupal. We […]

We sat down with Atri Chatterjee, CMO at Act-On to discuss customer focus, product development strategy, and the future of […]

TrustRadius recently published a Buyer’s Guide to Accounting Software in which we noted the increasing dominance of cloud software in that sector. In […]

What led you to start Engagio? I’ve been fortunate enough to only work at two companies in the last 17 […]

Earlier today we announced the release of our TrustMaps™ for Accounting software, which rank products based on user satisfaction ratings […]

TrustRadius checked in with CMO Mike Volpe for an update on developments at HubSpot, and to get his take on the […]

Social media is one of the newest, fastest changing and perhaps least understood marketing channels for businesses. As we noted […]