B2B Connection
Information and resources for technology buyers
Lattice Engines’ CEO describes how predictive analytics can transform marketing and sales processes and unclog the B2B funnel. Over the past […]
Michael Walton of Simply Measured explains how marketers can use social data to understand the why and the what next for their social marketing campaigns. […]
Demandbase is an Account-based Marketing (ABM) solution with capabilities for targeted web advertising, website personalization and ties to CRM. Per Wikipedia, […]
Social media management vendor Spredfast acquired another SMMS product, Shoutlet, last month. Both products offer a similar set of capabilities, […]
InsightSquared is a sales performance analytics solution that includes sales forecasts, KPI tracking, and multi-data source reports. The solution helps businesses immediately […]
The brand-new TrustMaps for Survey Tools are here, which means buyers can now use dynamic filters to find the best products […]
We sat down with the CEO of Totango, Guy Nirpaz, to learn more about their platform and the importance and […]
NewsCred is a content marketing platform and content marketplace. TrustRadius talked to Alicianne Rand, VP of Marketing at NewsCred, to […]
TrustRadius talked with Workfront’s Chief Marketing Officer Joe Staples about project management adoption among marketers, the benefits of integrating […]
TrustRadius talked with Clarizen’s VP of Marketing about collaborative work management, a new software category that combines traditional project management […]
Uberflip is a content marketing platform that allows its users to aggregate marketing content into a well-designed, easy-to-update content hub. We […]
TrustRadius talked with Campaign Monitor’s vice president of demand generation and marketing ops about the importance of balancing beauty and […]
Gainsight is a Customer Success Management solution. We interviewed Gainsight’s CEO to discuss trends in the space and areas of […]
Acquia provides a cloud platform for building, delivering, and optimizing digital experiences. It was founded by the maker of Drupal. We […]
We sat down with Atri Chatterjee, CMO at Act-On to discuss customer focus, product development strategy, and the future of […]
TrustRadius recently published a Buyer’s Guide to Accounting Software in which we noted the increasing dominance of cloud software in that sector. In […]
What led you to start Engagio? I’ve been fortunate enough to only work at two companies in the last 17 […]
Earlier today we announced the release of our TrustMaps™ for Accounting software, which rank products based on user satisfaction ratings […]
TrustRadius checked in with CMO Mike Volpe for an update on developments at HubSpot, and to get his take on the […]
Social media is one of the newest, fastest changing and perhaps least understood marketing channels for businesses. As we noted […]