TrustRadius Announces The 2018 Top Rated A/B Testing And Personalization Software According To User Reviews

TrustRadius Announces the 2018 Top Rated A/B Testing and Personalization Software According to User Reviews

TrustRadius, the most trusted B2B review platform, today awarded 2018 Top Rated Badges for A/B Testing and Personalization Tools to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.

Top Rated A/B Testing & Personalization Tools for 2018

Commonly cited pros across these award-winning products were targeting and segmentation capabilities, scalability, and easy implementation. Reviewers also highlighted the importance of good account management and customer support.

“As more organizations adopt the mindset of experimentation, website optimization tools have become more sophisticated at allowing companies to leverage data to improve visitor and customer experiences — from segmentation and targeting, to personalization, to unified customer views, to predictive capabilities,” said Megan Headley, Research Director at TrustRadius. “Reviews can help buyers unpack how successful others have been at leveraging these capabilities, as well as understand which tool is right for them, and what kind of resources they’ll need to be successful.”

In addition to overall Top Rated awards, TrustRadius also recognized tools that are top rated in a specific market segment, as company size is one way to help buyers identify the right solution for their use case. To qualify for these lists, at least 15% of the product’s reviews and ratings must come from that market segment. For the faceted Top Rated list, as well as more information on the overall Top Rated products and Top Rated criteria, visit the TrustRadius 2018 Top Rated A/B Testing and Personalization Tools page.

Top Rated Criteria

Products included in the Top Rated A/B Testing and Personalization Tools for 2018 list must be in the top tier of their category TrustMap to earn a Top Rated badge. To qualify for the A/B Testing and Personalization TrustMap, products must have at least 20 reviews and ratings on TrustRadius. Every reviewer is verified and every review is vetted before publication. Products are plotted on the map based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. 

About TrustRadius

TrustRadius is the most trusted review platform for business technology. We help buyers make confident decisions with in-depth reviews and ratings from real users. We also help vendors engage and convert buyers by putting their customer’s voice to work, authentically and at scale. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by the Mayfield Fund and LiveOak Venture Partners. For more information, visit

Media Contact

Bertrand Hazard
VP Marketing, TrustRadius