adroll-vs-criteo-marketing-solutions

AdRoll and Marketing Solutions by Criteo are both ad serving and retargeting platforms designed to help marketing teams create and deploy advertisement campaigns.  Both AdRoll and Marketing Solutions by Criteo are most popular with smaller and mid-sized businesses, but Marketing Solutions by Criteo sees more use by large enterprises.

Features

AdRoll and Marketing Solutions by Criteo both offer essential marketing features such as campaign creation, but they also have a few unique features that set them apart from each other.

AdRoll is built on Google’s platform, meaning it integrates with Google for easy pixel implementation. Additionally, AdRoll provides many advertising templates, along with an integration with Yotpo, an ecommerce platform that helps create advertisements that contain user ratings and reviews. Lastly, AdRoll provides basic reporting on advertisement performance across search and your website.

Marketing Solutions by Criteo has their own proprietary pixel, which makes it easy to customize the advertising experience on your website.  Additionally, Marketing Solutions by Criteo includes tools to target users at specific places in the sales funnel, so businesses can target users in various stages of the buyer’s journey.

Limitations

AdRoll and Marketing Solutions by Criteo both help organizations manage ad campaigns, but they each also have a few limitations that are important to consider.

AdRoll integrates well with Google, but since it uses Google’s Pixel code doesn’t allow for customized advertising experiences to the same extent that a custom pixel code does. Additionally, AdRoll has limited features for targeting specific users, so it may not be ideal for organizations looking to advertise to users at specific phases of the buyer’s journey.

Marketing Solutions by Criteo provides a custom pixel code, but it isn’t as easy to use as AdRoll’s Google pixel code.  Organizations looking for a tool with a simple interface and minimal training requirements may prefer AdRoll.  Additionally, AdRoll’s reporting features are limited as they fail to identify touch points beyond the advertisement, such as search.  Some users have experienced report outcomes that differ from analytics platforms by over 20%.

Pricing

AdRoll offers a free version that allows for the sending of 5,000 emails a month and requires AdRoll branding on each advertisement. The AdRoll Essentials plan starts at $9.00 per month and includes 50,000 emails each month as well as allowing businesses to remove the AdRoll branding from advertisements. Lastly, the Growth plan costs $19.00 per month and allows for 150,000 emails each month.  Businesses needing support for more emails can purchase more as add-ons to any package.

Criteo doesn’t provide public pricing for Marketing Solutions by Criteo, but interested businesses can reach out to the vendor for an exact quote.