conversica-vs-drift

Conversica and Drift are both AI virtual sales assistant software designed to help salespeople automate processes such as lead qualification and meeting scheduling. Drift and Conversica are both most popular with small to mid-sized businesses, who can leverage sales automation to lessen the workload of their sales team.  Conversica is the more popular of the two with larger enterprises, perhaps due to its lead generation features.

Features

Conversica and Drift both include essential AI virtual sales assistant software features such as sales process automation, but they also have a few standout features that set them apart from each other.

Conversica automatically follows up with leads that don’t quite meet the metrics for them to be reached out to by your sales team. This allows businesses to stop potentially interested clients from slipping through the cracks. Conversica can also be easily customized and can use machine learning to better understand the kinds of leads a business is looking for.  In addition to generating leads, Conversica can also be used to drive attendance to events such as webinars or conferences.

Drift is a chatbot software that can ask users questions on your site to determine why they are visiting and if they are a potential lead. Additionally, Drift can help direct users to the content they are looking for, or the sales content the organization wants them to see.  Businesses that use Drift can map answers from the chatbot right into their CRM or other sales software.

Limitations

Conversica and Drift can both help businesses qualify leads and store conversation data, but they also have a few limitations that are important to consider.

Conversica is highly customizable when it comes to identifying leads, but has limitations when creating custom emails or messages.  In contrast, Drift allows for highly customized messaging.  Additionally, Conversica does not create profiles for individual conversations, while Drift stores individual conversation data that can be accessed for future chatbot interactions.

Drift is a highly customizable chatbot that is great at handling leads already on your site, but it doesn’t have the same lead generation tools offered by Conversica.  Drift has some limited lead generation features through features like email automation, but they are bare bones compared to other options.  Additionally, many customers note that customer service with Drift can be slow and lackluster compared to other software. 

Pricing

Conversica is priced depending on what features are needed by the business.  Businesses interested in Conversica can get a quote for whatever set of features they need.

Drift offers a free version with limited chatbot functionality.  Beyond the free version, the Essentials package includes lead routing and CRM integrations for $400.00 per month.  The Premium package adds marketing automation features and personalized playbooks for $1,500.00 per year. Larger businesses with specific feature needs can reach out to the vendor for a quote on their Enterprise package.