Tag Archives: marketing analytics tools

TrackMaven’s Competitive Intelligence For Marketers Is Increasing Content Engagement Five-Fold – Interview With Ian Walsh

TrackMaven’s Competitive Intelligence for Marketers is Increasing Content Engagement Five-Fold – Interview with Ian Walsh

According to Ian Walsh, CMO, TrackMaven's approach to marketing analytics is helping content marketers drastically increase engagement. Walsh explained how TrackMaven's metrics aim to help content marketers focus in on what's working--both in terms of their own content and their competitors' content. TrackMaven is a competitive marketing…

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