outreach-vs-salesloft

Salesloft and Outreach are both sales acceleration tools and sales engagement platforms. They aim to help sales reps automate and streamline the process of reaching out to prospects to speed up the sales cycle. Both include the ability to set up outreach cadences over email or voice calls, create new account profiles, track engagement activity, make voice calls, and report on sales outreach performance. 

Features 

Each product provides sales teams, account teams, and customer success teams with tools to help automate outreach. But each product also has a few stand-out features. 

Salesloft is primarily used by SDR/BDR sales teams to set up and execute communication cadences and track outreach activities. Salesloft customers on TrustRadius value the ability to create multi-step cadences and the CRM integrations it offers, especially integration with Salesforce. 

Along with helping sales teams streamline prospect outreach, Outreach also provides customer success teams with customer interaction history information. Outreach has robust task management features, including reminders and the ability to sort tasks by priority level. 

Limitations

Before investing in either tool, here are a few limitations to be aware of. 

Salesloft customers frequently mention technical difficulties with the platform, especially around cadences. For example, certain steps in cadences may be missed, and contacts on the ‘do not contact’ list still receive outreach occasionally. Salesloft also does not allow users to pause cadences. 

While customers on TrustRadius say that Outreach’s user-interface is easier to use than Salesloft’s UI, the amount of information that gets added to prospect profiles can become overwhelming. Users also note that Outreach’s settings are complex and it can be difficult to understand what’s happening under the hood. 

Pricing

Both products have a subscription pricing model and different levels of plans available. For example, Salesloft has plans focused on pipeline generation, opportunity management, post-sales customer experience, and for enterprise organizations. Both vendors do not disclose pricing information on their website but will provide a quote upon request. 

Which Is Right For You? 

Salesloft is well suited for sales development teams that need to reach out to a large number of people. It’s great for prospecting, but not ideal for one-off prospect or customer communications. Salesloft is ideal for SDR or BDR teams that send upwards of 100 emails a day or make over 100 calls a day. 

Outreach is also ideal for sales teams reaching out to a large amount of prospects. Customer success teams can also benefit from Outreach’s customer interaction histories and outreach activity reporting. This may be the better option for teams that are looking for a very easy to use sales engagement platform that has superior task management features.