A/B Testing is a rapidly growing software category. Our August 2014 Conversion Rate Optimization Survey indicated that 48 percent of companies plan to spend more on A/B testing tools in 2015. Page views on TrustRadius for A/B Testing software products – a measure for how many people are running evaluations – grew 15 percent from Q3 to Q4. While page views are not an absolute representation of category growth, they are a good proxy.
The most evaluated AB Testing software product on TrustRadius in both Q4 by a wide margin was Optimizely
with more than 4,000 unique page views in Q4 2014, followed by Monetate
Additionally, the evaluation frequency ranks of several vendors changed from Q3 to Q4 indicating high competitive intensity. Of note, Monetate climbed from #4 to #2 and Qubit climbed from #5 to #3.
Fastest Growing A/B Testing Products Used by Enterprises
Some of these products are geared towards enterprises. Using reviewer company size mix on TrustRadius as proxy for customer mix, and assuming prospective customers follow a similar distribution, it’s possible to estimate evaluation frequency by customer segment. The A/B Testing product most frequently evaluated on TrustRadius by enterprises with more than 500 employees is Adobe Target
, followed by Monetate, Qubit and Maxymiser
For the most part the evaluation frequency by enterprises ranks were pretty stable from Q3 to Q4, with one notable exception – Qubit rising from #5 to #3.
Need Help Selecting the Right A/B Testing Software?
Compare pros and cons of different products, access a distillation of more than 200 in-depth user reviews, and see which products rate best by market segment (small businesses, mid-size companies, large enterprises), check out our Buyer’s Guide to A/B Testing Software.