Social media provides a powerful way for companies to spread their brand’s voice and stories. But with this potential comes extra challenge.
Social media is no longer used for solely posting marketing content — it is used as a major way to engage customers along their entire customer journey. Marketing, sales, and support teams all use social media as a platform to communicate with customers at scale. With multiple silos of a company using several social media channels, keeping a consistent voice and customer approach can become logistically tricky.
This is where social media management platforms come in. Enterprise-grade social media management solutions allow teams across entire organizations to engage with customers seamlessly. Perhaps your team needs support managing your social agenda, but you don’t know where to start. A good place to start your research is to examine which solutions other professionals frequently search for and look into.
Hootsuite is one of the most searched for social media solutions on TrustRadius. But it is not alone. We are going to take a look at the most frequent comparisons to Hootsuite. These are the main products other buyers who are interested in Hootsuite are also evaluating–so you may want to add them to your list!
Hootsuite is a social media management solution that allows companies to streamline all of their social strategies — marketing, sales, and customer service. It offers features to centralize and curate all content, to monitor what people are saying about brands and topics, to analyze social media trends, to manage teams, and to stay secure and compliant.
Hootsuite enables large teams to unify social efforts across entire organizations. Marketing teams can engage consumers across channels, optimize social media advertising, analyze the ROI of organic traffic and more. Sales teams can find and nurture leads via social platforms. Social service features allow support teams to respond to customer needs across time zones, regions, and teams. The employee advocacy feature encourages employee adoption of content and enables employees to easily share approved and consistent content that is relevant to their social network.
Users are consistently pleased with Hootsuite’s ability to enable them to schedule posts for deployment in advance and across multiple channels. It is well designed for team collaboration and keeping tasks organized.
“It saved us time and energy by posting regularly without having to take time out to post to three individual social media accounts. In addition, it was a great tool to measure the effectiveness of our work.”
~ Verified User | Project Manager in Other | Non-Profit Organization Management Company
Another user pointed out that Hootsuite has a long-standing history in the social media management world. This is why it is one of the most frequently searched and reviewed social media management solutions on TrustRadius. Hootsuite is not the only option for social media management though. Here are the five products most frequently compared to Hootsuite:
Top 5 Comparisons to Hootsuite
Socialbakers is an AI-powered social media marketing suite. This SaaS tool allows marketers made of large teams to manage multiple social media accounts all in one centralized platform. This solution features scheduling and publishing posts, monitoring, analytics, community management, and audience analysis.
Top Reviewer Industries : Marketing & Advertising, Retail, Telecommunications, Consumer Goods
“SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns.”
~ Laura Martinez | Social Media Coordinator | Santy
Sprinklr is a social media marketing and management solution. This platform equips team in four core areas — social engagement, social advertising, customer care, and social advocacy. Features include a powerful social listening engine that monitors 26 different social channels, tools to enable one-to-one human interactions at scale across these channels, native martech functionality, and integrated end-to-end capabilities.
Top Reviewer Industries: Marketing & Advertising, Retail, Hospitality, Computer Software, PR & Communication
“Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community.”
~ Romain Vezirian | Director, Global Brand PR Content & Multimedia | InterContinental Hotels Group
Adobe Social is a social media platform that tracks how all social media is affecting your bottom line. This solution allows all of your social media content to be located in one centralized mobile-friendly interface. Adobe Social features management and governance, listening and moderation, publishing, and social analytics. Adobe Social is unique because it is designed to integrate with other Adobe systems.
Top Reviewer Industries: Marketing & Advertising, Retail, Real Estate, Computer Software, Consumer Services
“We launched a new campaign and with Adobe Social we were able to provide extensive Social Media listening and KPI’s so that we could see card members/fans reactions. Adobe Social was able to provide graphs within the platform and helped keep the engagement well organized.”
~ Melissa Butler | Social Media Manager | Credit One Bank
Social Studio, from Salesforce, is an all-in-one social media marketing and management suite. This solution features publishing tools, social listening, monitoring, and community engagement at scale. With machine learning, this tool can route customers to the appropriate team — marketing, sales, or service. All social media operations can be seen in real-time on the Salesforce Command Center.
Top Reviewer Industries: Marketing & Advertising, Computer Software, Consumer Services
“It ties into Salesforce’s real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.”
~ Jeremy Cowles | Senior Strategist | Ebiquity PLC
Agorapulse is a simple social media management platform. It features tools for publishing, engaging, listening, reporting, and collaborating. This solution can support small businesses, large teams, and agencies.
Top Reviewer Industries: Marketing & Advertising, Internet, Retail, Non-Profit Organization Management, Information Technology & Services
“AgoraPulse is being used for all our company social media accounts and all our clients’ accounts. We use it for community management, replying to messages, planning content, and reporting. It allows our community managers to moderate comments and flag ones they are not comfortable with.”
~ Jennifer Herring | Owner | Slated Social Media Management
Not What You Are Looking For?
Not interested in any of the alternatives on this list? These are just the top 5 comparisons of many. Buyers also compare Hootsuite to Falcon io, Coosto, Meltwater Media Intelligence Platform, Spredfast, and Sprout Social, among others. You can check out reviews of those products, and other Social Media Management Suites to get a sense of their strengths, weaknesses, and whether or not they’ll work for your use case!