Today, we awarded the 2018 TrustRadius Top Rated badges for Enterprise Video Platforms. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores.
Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right enterprise video platform based on your needs and current industry trends.
Overall Top Rated
Top Rated by Enterprises
Top Rated by Mid-Sized Companies
Top Rated by Small Businesses
What are enterprise video platforms?
Enterprise video platforms provide a suite of tools designed to help you effectively leverage video content in your business, whether video is the product you sell, the vehicle you use to advertise your product, or a method of training. These platforms allow you to upload, store, and distribute (or in some cases, live stream) video content to customers and/or employees in a more personal, engaging format.
Some products are geared towards particular internal or external use cases, while others are more flexible, with a broad gamut of features for multiple use cases. Example use cases include:
- Uploading and sharing training videos or presentations that expedite a self-directed learning experience for new employees or provide ongoing coaching for existing teams
- Making training and troubleshooting videos available to customers through the support center
- Sending videos to prospective customers to get them interested in a product
- Monetizing content by selling access to particular videos or channels
Key capabilities of enterprise video platforms
For any of these use cases, analytics, security, and player customization are three key features that differentiate enterprise video platforms from simply posting videos online through channels such as YouTube. With an enterprise video platform, you can analyze your video consumption to keep tabs on video quality and viewer engagement. You can also sync this information with your CRM or marketing automation software, which can help you hone your sales, marketing, and support efforts by providing you behavioral signals on leads and contacts
Video platforms are also designed to help protect your proprietary data, allowing you to control access to videos, including how they are shared. Most of these tools also give you some control over how videos are displayed–the layout, the color scheme, subtitles, etc.
Trends in video
Social video sharing has increased rapidly over the past few years, fueled by the popularity of video-first social channels and the content preferences of younger generations. This trend is continuing to grow as video creation and sharing technology become more mainstream in business settings. As a result, enterprise video platforms offer tools that help you optimize your video content for search engines and mobile viewing, so that your videos can be more easily found, viewed, and shared on any device.
While this explosive growth is quite exciting, it also presents challenges for video platform providers, who must manage an increasingly large scale of storage, streaming, and security concerns, not to mention requests for new features and integrations. User experience expectations in both display and view interaction capabilities are driven by popular consumer streaming services like Netflix, Amazon Prime, Hulu, YouTube, Vevo, as well as video interfaces on social media channels. These video services are shaping expectations for video content in business contexts as well.
Choosing the right enterprise video platform
User feedback shared through enterprise video software reviews can help you hone in on specific features that are important to you–like access controls, display customization, analytics, and integrations–and understand how different tools can benefit your particular audience or user base.
Top Rated Criteria
Products included in the 2018 Top Rated Enterprise Video Platforms list must have been in the top tier of their category TrustMap on April 27, 2018, to earn a Top Rated badge. To qualify for the Enterprise Video Platforms TrustMap, products must have 10 reviews and ratings on TrustRadius. Every reviewer is verified and every review is vetted before publication. Products are plotted on the map based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.