Leading software companies in Marketing Analytics, Compensation Management, Sales Enablement, Social Media Marketing, Webinar, and other categories earn recognition based on validated user feedback.
TrustRadius, the most trusted customer voice and insights platform, today awarded 2020 Top Rated Badges in 52 categories spanning marketing, sales, and social software. Top Rated awards bring transparency to the market by choosing winners based on validated customer ratings and reviews.
Top Rated awards are unique in the software industry because they’re determined by the innovative trScore algorithm in addition to the recency and relevancy of reviews. These three criteria make the Top Rated awards a true voice of the market.
The 52 categories announced today are:
A/B Testing Tools
Account-Based Marketing (ABM)
Ad Serving & Retargeting Platforms
Consumer Ratings & Reviews
Content Management Systems (CMS)
Cross-Channel Campaign Management
Customer Experience Management
Customer Relationship Management (CRM)
Email Marketing Software
Heatmap and Session Recording
Marketing Resource Management
Public Relations (PR)
Sales Content Management
Sales Email Tracking Tools
Sales Intelligence Software
Search Engine Marketing (SEM)
Search Engine Optimization (SEO) Tools
Social Media Advertising
Social Media Analytics
Social Media Customer Service
Social Media Management Tools
Social Media Marketing
Social Media Monitoring
Survey & Forms Building Tools
Web Analytics Tools
“Reviews are now a critical way to connect with business technology buyers,” said TrustRadius CEO Vinay Bhagat. “Demand generation depends on reaching in-market buyers, and review sites are the best way to reach them as well as providing targeted intent signals. Reputation management is also important as analysts lose influence to review sites. Our Top Rated program gives customer-powered vendors the recognition they deserve and help technology buyers make important choices more easily.”
TrustRadius will issue Top Rated awards in other categories on April 22nd, May 20th, and June 24th of this year and extend the awards program throughout 2020 in order to cover TrustRadius’ ever-expanding taxonomy of product categories.
TrustRadius is the customer voice and insights platform that helps tech buyers make great decisions and helps technology vendors acquire and retain great customers. Each month, over half a million B2B technology buyers use over 222,000 verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Next Coast Ventures, Mayfield Fund, and LiveOak Venture Partners.
For more information, visit www.trustradius.com.