Call Tracking Software
Best Call Tracking Software include:
CallRail, Invoca, CallTrackingMetrics, CallSource, Marchex, NICE Engage Platform, DialogTech, LeadsPedia, Analytic Call Tracking and Convirza.
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Evolve IP’s Call Center solution is designed to provide agents and front-line supervisors with features that are designed to increase efficiency and make their jobs easier. According to the vendor, their solution provides managers with the following benefits: lower TCO, predictable…
Callmodo is a call tracking software for both online and offline marketing and that can track calls across channels.
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Phonami is a call tracking solution built as an integration into commonly-used customer relationship management (CRM) solutions such as Salesforce and Salesforce1.
ResponseTap is a call tracking solution built around visitor-level call tracking to follow every web visitor and every click through the phone call to improve marketing effectiveness and customer experiences.
Calltracks is a call tracking solution with customisable dashboards, offline sales tracking, keyword tracking, and universal analytics integration.
CallTrax Plus is a call tracking solution designed to be effective across channels, allowing customers to quickly acquire clean toll-free and / or local phone numbers to use as campaign trackers.
ClickPath is a call tracking solution built to track all conversions generated by online advertising and attributes them to the initial ad source.
CallOutcome360 is a call tracking solution that includes features such as customized call routing, real-time insights with call based marketing, and an analytics-driven dashboard. This solution can be used ad agencies, marketing departments, and contact centers.
Dynamic Interactive Call Tracking has inbound and oubtbound call tracking built around a browser-based interface, call recording, and real-time reporting.
Addsource is a call tracking platform built to test the effectiveness of advertising by learning customer behavior, analytics, and measuring cost-per-order.
Mediahawk is a call tracking solution with features such as visitor and static call tracking, call recording, and real-time reporting.
AvidTrak is a call tracking solution available for both offline and online tracking with features such as tracking numbers, third-party marketing integrations, tag management, and call routing.
Outleads is a call tracking solution built to nurture inbound leads, identify the best prospects, and generate targeted advertising.
Dial 800 is a call tracking solution built to optimize marketing across platforms through tracking, routing and analyzing lead calls.
Hubgets is a collaboration tool that enables customers to connect with their teams and customers via voice, video and chat.
CallPage is a tool to generate more sales calls & leads from a website, from the company of the same name in San Francisco. The vendor provides automatic callback solutions, which they state enables businesses to generate up to 75% more inbound calls from their website visitors.
CallGear's cloud telephony allows users to make and receive calls from anywhere in the world, using their laptop or mobile device, with the goal of providing organizations the mobility and flexibility that traditional on-premises systems cannot. It does not require any equipment,…
Learn More About Call Tracking Software
What is Call Tracking Software?
Call tracking software tracks the source of inbound phone calls. This is done by assigning unique numbers to different digital advertisements across channels and campaigns. These can be inserted dynamically into a website or landing page depending on the visitor’s source. Call tracking supports marketing attribution by determining which digital advertising campaigns are the source of calls.
Beyond attribution, call tracking apps provide call intelligence and conversion tracking. This includes discovery of caller characteristics (e.g. demographics) and call context such as if the caller is shopping online or a repeat caller. Call tracking applications achieve this through integrations with CRMs, Web Analytics tools, or other data stores. Leading call tracking applications can generate a lead score for the caller from these data, and route the call appropriately.
Additionally, call tracking software includes in-call analytics for optimization of various kinds. This might include call recording, sales guidance, and sales coaching, and call outcome analytics (e.g. conversion or loss, sales rep performance tracking, call quality, etc.). Data resulting from these analytics may also be used to guide retargeting efforts across digital channels.
Call Tracking Software Features & Capabilities
Call tracking applications include the following features:
Attribution matching inbound calls to digital ad campaign
Dynamic insertion of tracking number
Call conversion tracking
Caller intelligence (e.g. demographics, caller prior behavior)
Intelligent call routing
In-call analytics
Call recording and transcript
Sales and service guidance
Sales and service performance analytics
Lead scoring
Reporting dashboard
Integrations
Call tracking platforms require a number of integrations to function correctly. An integration with marketing automation platforms and ad serving platforms supply dynamic tracking numbers into ads and support digital campaign attribution. Integrating with the CRM is essential for call logging, caller characteristic retrieval for intelligent call routing, and other features.
For additional audience targeting and attribution, call tracking software can integrate with social media (e.g. Facebook). Integration with websites and web analytics also provides dynamic number insertion and attribution. And for full performance coaching and reporting call tracking apps must also integrate with marketing performance management suites.
Pricing Information
Call tracking software is available standalone or as part of a digital marketing analytics suite. Many vendors offer free trials and entry-level packages ranging around $20 per month supporting a relatively limited number of calls and call minutes. Middle tier packages supporting
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Frequently Asked Questions
What does call tracking software do?
What are the benefits of using call tracking software?
How much does call tracking software cost?
Entry-level call tracking software costs about $20 per month. Some vendors offer free trials or versions of their products.
Call tracking software can also be embedded in larger and more expensive digital marketing analytics suites.