123FormBuilder vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
123FormBuilder
Score 8.0 out of 10
N/A
123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.
$14.95
per month
Kantar Marketplace
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
123FormBuilderKantar Marketplace
Editions & Modules
Gold
$19
per Month; or $190 per Year
Platinum
$39
per Month; or $390 per Year
Corporate
$79/month
billed annually
Basic
Free
No answers on this topic
Offerings
Pricing Offerings
123FormBuilderKantar Marketplace
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
123FormBuilderKantar Marketplace
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Score 10.0 out of 10
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Score 7.8 out of 10
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Score 10.0 out of 10
Enterprises
DocuWare
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Score 9.1 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
123FormBuilderKantar Marketplace
Likelihood to Recommend
8.0
(7 ratings)
7.6
(3 ratings)
Likelihood to Renew
6.0
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
7.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
123FormBuilderKantar Marketplace
Likelihood to Recommend
123FormBuilder
If you have a lot of customer interaction with your site, where you need to collected specific, targeted, situational data, 123FormBuilder is an absolute winner. If your site is more information and perhaps leads to a software platform or other product or service, 123FormBuilder might prove unnecessarily robust for you. Something simpler and cheaper might make more sense for you. But in most cases where you're seeking to collect information from customers, I'd happily recommend 123FormBuilder.
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
123FormBuilder
  • Ease of constructing a form with requisite inputs
  • Customizable look and feel options based on varying requirements in our case
  • Logic based branching & validation
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons
123FormBuilder
  • Some employees are intimidated at first. After all, it is html.
  • There is so much functionality that it can be easy for novices to get lost.
  • Will there be more payment flexibility? parents use more of the bank to person payment options.
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Kantar
  • The platform can be confusing to navigate at times; UX could be simplified.
  • Ability to utilize more competitive datasets would be helpful.
  • Sometimes takes a while to return data and build out full insights.
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Likelihood to Renew
123FormBuilder
I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
Read full review
Kantar
No answers on this topic
Usability
123FormBuilder
Easy to install and quickly explain to others how to use
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Kantar
No answers on this topic
Reliability and Availability
123FormBuilder
I did not encounter any blackout issues
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Kantar
No answers on this topic
Performance
123FormBuilder
The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
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Kantar
No answers on this topic
Support Rating
123FormBuilder
Very neutral, did not have to use support a lot
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Kantar
No answers on this topic
Online Training
123FormBuilder
I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
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Kantar
No answers on this topic
Implementation Rating
123FormBuilder
123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
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Kantar
No answers on this topic
Alternatives Considered
123FormBuilder
Compared to JotForm or Woofoo, 123ContactForm offers a much better interface and better flexibility than the other tools. I have used JotForm only to get stumped by their inability to push the limits of the form. As for Woofoo, the level of ease of use in terms of their interface leaves much to be desired. Any updates made to their form was down using a WYSIWYG, where with 123ContactForm you can make the updates while building the form
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Kantar
Easy to use, better pricing, deeper understanding.
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Scalability
123FormBuilder
It was easy to install and I believe that would make it easy to use across several websites
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Kantar
No answers on this topic
Return on Investment
123FormBuilder
  • 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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ScreenShots

123FormBuilder Screenshots

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