12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
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Freedom CMS
Score 9.0 out of 10
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Freedom is a cloud-based content management system from Accrisoft Corporation.Accrisoft Freedom specializes in membership and events management, social media, online marketing and e-commerce. Freedom is notable for its highly customizable databases, providing full control over HTML layout and complex filter and search capabilities.
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
The only thing I believe Accrisoft Freedom is not as well suited is for large e-commerce sites. Accrisoft Freedom actually has an E-commerce module and can do products and online sales, however if this is the majority of what your business does (or your clients' businesses), I would recommend an E-commerce focused CMS. For almost all other circumstances I can think of though, I would recommend Accrisoft Freedom - ma and pa shops on up to a corporation.
The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
The system gets smarter as you use it, which speeds up the conversations even further.
Hosting and maintenance is taken care of. Due to it being proprietary software, everything is built to work together.
Simple to use. Basic functionality for websites is built in without having to dig through thousands of potential options.
Development is straightforward...no backend languages required. So if someone wants a unique layout for a portfolio, it's very simple to add a new content type and build the new layout using basic html and css.
Their preview setup for reviewing page changes prior to pushing them live is not good. You basically have to push things live to see how they will look, then go back and tweak it, while the changes in progress are live on the site. They need a sandbox, or a better preview feature within the backend so you dont have to keep pushing changes live to test out functionality.
Integration with outside tools is non existent. Instead of trying to force people to use their modules or features it would make much more sense to more easily integrate with leading tools in niche spaces.
The UI is pretty old. It could use a big refresh. Things like drag and drop builders and functionality should be standard these days. This is also a plus for non tech savvy users as it keeps their page structures to what works without letting people tinker. But if you want to tinker and be a higher end user Freedom isn't the best bet.
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
This rating is based on personal experience only. I believe majority of people would say their support is top notch & 10/10. The only reason I am personally am giving it lower is because I consider my self a much more advanced user of Freedom than their typical Solution Provider developers. Because I am advanced, I troubleshoot my own issues pretty in-depth before I even contact Accrisoft support. Therefore sometimes I feel it takes longer to get the researched & specific answer I need vs. a simple support question would.
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
In all honesty, we have been moving away from Accrisoft Freedom due to its lack of customizability. We as an agency generally prefer open source solutions since our client base primarily consists of those looking for a more custom solution that can be built off of in the future. While yes, these tend to need more care and attention, they have benefited us more.
Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
This was the first CMS we had at our company so hard to say positive or negative impact.
Prior to this CMS there was a static site that html files had to be ftp to a company to have the site updated. So from that standpoint it made updating the site much less expensive.
Compared to a tool like Wordpress this is much more secure and easier to manage, but since we outsource that portion of it to the company that built the site we dont realize those gains.
