What users are saying about

12mass

6 Ratings

BuzzStream

20 Ratings

12mass

6 Ratings
Score 1 out of 101

BuzzStream

20 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

BuzzStream

If you are working on a large list of prospects to reach out to, Buzzstream is perfect. However, if you only have a short list to work on Buzzstream, it may be too much for you.

Feature Rating Comparison

SEO

12mass
BuzzStream
8.2
Keyword analysis
12mass
BuzzStream
6.9
Backlink management
12mass
BuzzStream
9.0
SERP ranking tracking
12mass
BuzzStream
6.9
Page grader
12mass
BuzzStream
8.5
Competitive analysis
12mass
BuzzStream
8.5
Site audit / diagnostics
12mass
BuzzStream
7.5
Site recommendations
12mass
BuzzStream
8.0
Task management
12mass
BuzzStream
10.0

SEO Channels

12mass
BuzzStream
7.9
Local SEO
12mass
BuzzStream
7.0
Social SEO
12mass
BuzzStream
7.0
Mobile SEO
12mass
BuzzStream
7.5
Global SEO
12mass
BuzzStream
10.0

SEO Platform & Account Management

12mass
BuzzStream
9.5
Multi-domain support
12mass
BuzzStream
9.0
Integration with web analytics tools
12mass
BuzzStream
10.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Get access to data of prospects such as domain authority that can guide you on whether to pursue the website or not.
  • Create templates for outreach communication.
  • Automates your email communication with prospects through sequences.
  • Schedule outreach and email responses to maximize interaction with prospects.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • Buzzmarker is their chrome extension that very often breaks down.
  • Some contact info wouldn't come up, so you need to look through yourself (obviously).
  • Sometimes email tracking can go a bit south, but if you keep an eye on it is fine.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
BuzzStream7.2
Based on 2 answers
Buzzstream is great to help identify sites to get links from, and it makes this process so efficient, easy and personal to all, the ones who are using it and the ones that are receiving. Flawless navigation, good outlook, 10/10!

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
BuzzStream is more of an in-depth system while Buzzsumo is great to use for finding topics and influencers in certain industries. BuzzStream keeps accurate records while Buzzsumo is merely a side tool to use when searching online does not suffice. Buzzsumo does help more than BuzzStream with finding better leads though.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • It has definitely increased the efficiency of employees at our company. Time management has improved a lot.
  • Customer service to the sites we contact has improved because we are able to better keep track of our contacting efforts.
  • It hasn't produced as many fast conversions as desired. We are continually trying to figure out how to better contact websites and use the templates option.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

BuzzStream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details