What users are saying about

12mass

6 Ratings

Commun.it

7 Ratings

12mass

6 Ratings
Score 1 out of 101

Commun.it

7 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Commun.it

For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.

Feature Rating Comparison

Listening/monitoring

12mass
Commun.it
6.9
Boolean keyword searches
12mass
Commun.it
7.4
Filtering out noise/spam
12mass
Commun.it
7.6
Sentiment analysis
12mass
Commun.it
5.9
Broad channel coverage
12mass
Commun.it
6.6

Publishing

12mass
Commun.it
6.2
Content planning and scheduling
12mass
Commun.it
6.3
Audience targeting
12mass
Commun.it
6.8
Content optimization
12mass
Commun.it
5.7
Workflow management
12mass
Commun.it
5.9

Engagement

12mass
Commun.it
7.5
Automated routing and prioritization
12mass
Commun.it
7.8
Customer interaction histories
12mass
Commun.it
7.7
Bulk actions
12mass
Commun.it
7.2

Marketing

12mass
Commun.it
5.0
Lead generation
12mass
Commun.it
4.8
Content marketing
12mass
Commun.it
5.5
Paid media management
12mass
Commun.it
2.9
Campaigns and promotions
12mass
Commun.it
6.6

Channel coverage/integration

12mass
Commun.it
7.2
Twitter
12mass
Commun.it
8.0
Facebook
12mass
Commun.it
7.5
LinkedIn
12mass
Commun.it
5.0
Instagram
12mass
Commun.it
8.1

Reporting/analytics

12mass
Commun.it
6.4
Campaign success analytics
12mass
Commun.it
6.4
Real-time tracking
12mass
Commun.it
6.6
Competitor analysis
12mass
Commun.it
6.0

Account management

12mass
Commun.it
6.5
Role-based user permissions & privileges
12mass
Commun.it
5.5
Mobile access
12mass
Commun.it
7.5

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • I love the #fridayfollow suggestions - I find these get a lot of engagement from my Twitter fans and I use it regulalry.
  • I like the ability to automate certain functions, as a social media agency this means the time spent managing client accounts is reduced but with no impact on quality of work.
  • I like the suggestions for replying and engaging with as a tool for expanding your reach and network.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
  • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
  • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Buffer is great for scheduling tweets and analyzing how your tweets fare, I can also use Buffer for LinkedIn. But, Buffer does not offer follower analytics and give suggestions on who to follow and unfollow. We use the free version of Buffer as well but they do not constantly bombard you with upgrade requests

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • The number 1 objective that Commun.it helps with is our social media engagement. It is one of the tools we use to help us analyze our audience and save time to manage social media.
  • It's difficult to assess ROI since we are using the free tool.
  • The only negative impact is many emails pushing the upgrade.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Commun.it

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details