What users are saying about

12mass

6 Ratings

Engage121

4 Ratings

12mass

6 Ratings
Score 1 out of 101

Engage121

4 Ratings
Score 6.2 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Engage121

Who is using the platform? How many users might you have? How often would you be using the platform?
Charlie Foster profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Engage121
7.2
Boolean keyword searches
12mass
Engage121
3.3
Filtering out noise/spam
12mass
Engage121
9.0
Sentiment analysis
12mass
Engage121
7.5
Broad channel coverage
12mass
Engage121
9.0

Publishing

12mass
Engage121
8.6
Content planning and scheduling
12mass
Engage121
8.7
Audience targeting
12mass
Engage121
8.0
Content optimization
12mass
Engage121
8.5
Workflow management
12mass
Engage121
9.1

Engagement

12mass
Engage121
9.0
Automated routing and prioritization
12mass
Engage121
9.0
Customer interaction histories
12mass
Engage121
9.0
Bulk actions
12mass
Engage121
9.0

Marketing

12mass
Engage121
7.9
Lead generation
12mass
Engage121
8.0
Content marketing
12mass
Engage121
8.0
Paid media management
12mass
Engage121
8.0
Campaigns and promotions
12mass
Engage121
7.6

Channel coverage/integration

12mass
Engage121
4.3
Twitter
12mass
Engage121
6.9
Facebook
12mass
Engage121
6.0
LinkedIn
12mass
Engage121
1.0
Google+
12mass
Engage121
5.8
YouTube
12mass
Engage121
2.0

Reporting/analytics

12mass
Engage121
6.8
Campaign success analytics
12mass
Engage121
6.5
Real-time tracking
12mass
Engage121
7.0
Competitor analysis
12mass
Engage121
7.0

Account management

12mass
Engage121
8.8
Role-based user permissions & privileges
12mass
Engage121
8.5
Mobile access
12mass
Engage121
9.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Email post approvals to users. Allows for decision of content.
  • Great support team. Easy to work with, and fast and reliable.
  • Multi-faceted, including adding other apps and pages to social pages.
Charlie Foster profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • The platform was rather slow, and sometimes glitchy to use.
  • Would like more detailed analytics that breaks down each social page attached to the platform rather than general, over-arching analytics.
  • Pricing is high for the functionality.
Charlie Foster profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Engage1214.0
Based on 2 answers
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
Charlie Foster profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available
I did not have a role in choosing Engage121
Charlie Foster profile photo

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available
  • Increased employee efficiency
  • Easier to submit posts and enhance social media pages
  • Consistent brand messaging
Charlie Foster profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Engage121

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details