What users are saying about

12mass

6 Ratings

Engage121

4 Ratings

12mass

6 Ratings
Score 1 out of 101

Engage121

4 Ratings
Score 6.2 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Engage121

While well suited for posting in advance/scheduling posts, it isn't so good at actual back and forth interaction with other social media users or for following other users.

Feature Rating Comparison

Listening/monitoring

12mass
Engage121
7.2
Boolean keyword searches
12mass
Engage121
3.3
Filtering out noise/spam
12mass
Engage121
9.0
Sentiment analysis
12mass
Engage121
7.5
Broad channel coverage
12mass
Engage121
9.0

Publishing

12mass
Engage121
8.6
Content planning and scheduling
12mass
Engage121
8.7
Audience targeting
12mass
Engage121
8.0
Content optimization
12mass
Engage121
8.5
Workflow management
12mass
Engage121
9.1

Engagement

12mass
Engage121
9.0
Automated routing and prioritization
12mass
Engage121
9.0
Customer interaction histories
12mass
Engage121
9.0
Bulk actions
12mass
Engage121
9.0

Marketing

12mass
Engage121
7.9
Lead generation
12mass
Engage121
8.0
Content marketing
12mass
Engage121
8.0
Paid media management
12mass
Engage121
8.0
Campaigns and promotions
12mass
Engage121
7.6

Channel coverage/integration

12mass
Engage121
4.3
Twitter
12mass
Engage121
6.9
Facebook
12mass
Engage121
6.0
LinkedIn
12mass
Engage121
1.0
Google+
12mass
Engage121
5.8
YouTube
12mass
Engage121
2.0

Reporting/analytics

12mass
Engage121
6.8
Campaign success analytics
12mass
Engage121
6.5
Real-time tracking
12mass
Engage121
7.0
Competitor analysis
12mass
Engage121
7.0

Account management

12mass
Engage121
8.8
Role-based user permissions & privileges
12mass
Engage121
8.5
Mobile access
12mass
Engage121
9.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • It does a good job of allowing for scheduling social media posts in advance.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Mentioning other Facebook pages without the help of higher up administrators is not possible.
  • Following other users of Facebook, Twitter, etc. is not straightforward like it is when just using the social media channels themselves.
  • Interaction back and forth is not as easy as on the social media channels themselves.
  • Making edits to already posted content isn't possible.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Engage1214.0
Based on 2 answers
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
I did not have a role in choosing Engage121

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Scheduling posts ahead

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Engage121

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details