What users are saying about

12mass

6 Ratings

Engagor

14 Ratings

12mass

6 Ratings
Score 1 out of 101

Engagor

14 Ratings
Score 6.5 out of 101

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Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

Engagor

Key questions are about: mention handling capabilities, maximum monthly volume, analytical functions, social platform compatibilities, possible integrations with other services (for example Bitly, Zendesk)

Feature Rating Comparison

Listening/monitoring

12mass
Engagor
6.9
Boolean keyword searches
12mass
Engagor
7.6
Filtering out noise/spam
12mass
Engagor
7.2
Sentiment analysis
12mass
Engagor
5.1
Broad channel coverage
12mass
Engagor
7.7

Publishing

12mass
Engagor
6.5
Content planning and scheduling
12mass
Engagor
6.5
Audience targeting
12mass
Engagor
6.8
Content optimization
12mass
Engagor
6.3
Workflow management
12mass
Engagor
6.5

Engagement

12mass
Engagor
6.7
Automated routing and prioritization
12mass
Engagor
7.0
Customer interaction histories
12mass
Engagor
6.5
Bulk actions
12mass
Engagor
6.8

Marketing

12mass
Engagor
6.6
Lead generation
12mass
Engagor
6.0
Content marketing
12mass
Engagor
6.8
Paid media management
12mass
Engagor
7.3
Campaigns and promotions
12mass
Engagor
6.4

Channel coverage/integration

12mass
Engagor
7.5
Twitter
12mass
Engagor
8.2
Facebook
12mass
Engagor
7.9
LinkedIn
12mass
Engagor
7.7
Google+
12mass
Engagor
7.2
Instagram
12mass
Engagor
7.2
Pinterest
12mass
Engagor
7.0
YouTube
12mass
Engagor
7.5

Reporting/analytics

12mass
Engagor
7.1
Campaign success analytics
12mass
Engagor
6.6
Real-time tracking
12mass
Engagor
7.5
Competitor analysis
12mass
Engagor
7.3

Account management

12mass
Engagor
7.0
Role-based user permissions & privileges
12mass
Engagor
8.0
Mobile access
12mass
Engagor
6.1

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • With Engagor, it is possible to organize a large volume of mentions in different mailboxes, which is perfect for our large company. With special Smart Folders to drill down into our data, we can make it possible to organize our mentions even more in-depth, divide the workload, and optimize our workflow. This increased efficiency makes it possible to work together closely as a team, across different departments. To sum this up: the Engagor platform provides our company with the perfect foundation to optimize our entire organizational structure.
  • Another very interesting feature Engagor offers is their helpful and state-of-the-art tagging system. At NMBS we filter through large bulks of mentions and private messages on a daily basis which would be very difficult to organize without Engagor.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • Post scheduling (hard to use)
  • Clearly defined word clouds
  • Sentiment learning for more complex foreign languages (i.e. Finnish, etc)

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Engagor7.6
Based on 9 answers
Extensive featureset, great customer service.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Engagor8.2
Based on 1 answer
No answer on this topic is available.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
Sprout Social is good for smaller accounts with limited traffic. Some insights available but often questionable data. Only picks up direct interaction (i.e. doesn't monitor likes or favourites). Sysomos was used for a while, but spent ages defining search times still producing questionable data. Did not properly monitor Facebook interaction and often did not pick up from that platform at all. Customer service only operated in US time (we are UK) which proved increasingly problematic

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Time saving
  • More time for analysis

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Engagor

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details