What users are saying about
6 Ratings
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Top Rated
141 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 1 out of 100

Facebook Pages Manager

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Top Rated
141 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

Whether you're like me and have different shows you need to promote, or a company with a product to sell, it's almost impossible to market well without being on Facebook. [Facebook Pages Manager] allows you to separate yourself from your business, and creates a place to sell, market or promote whatever it is you're creating. In my case, I have 3 very different podcasts that each have a different audience, so being able to create Pages for all of them - for free - is a vital part of my marketing plan.
Rob Gokee | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

12mass
Facebook Pages Manager
7.1
Boolean keyword searches
12mass
Facebook Pages Manager
7.3
Filtering out noise/spam
12mass
Facebook Pages Manager
6.4
Sentiment analysis
12mass
Facebook Pages Manager
7.2
Broad channel coverage
12mass
Facebook Pages Manager
7.5

Publishing

12mass
Facebook Pages Manager
7.6
Content planning and scheduling
12mass
Facebook Pages Manager
8.0
Audience targeting
12mass
Facebook Pages Manager
8.1
Content optimization
12mass
Facebook Pages Manager
7.2
Workflow management
12mass
Facebook Pages Manager
7.0

Engagement

12mass
Facebook Pages Manager
7.1
Automated routing and prioritization
12mass
Facebook Pages Manager
7.4
Customer interaction histories
12mass
Facebook Pages Manager
7.0
Bulk actions
12mass
Facebook Pages Manager
7.0

Marketing

12mass
Facebook Pages Manager
7.6
Lead generation
12mass
Facebook Pages Manager
7.5
Content marketing
12mass
Facebook Pages Manager
7.5
Paid media management
12mass
Facebook Pages Manager
7.4
Campaigns and promotions
12mass
Facebook Pages Manager
8.1

Channel coverage/integration

12mass
Facebook Pages Manager
7.7
Twitter
12mass
Facebook Pages Manager
7.6
Facebook
12mass
Facebook Pages Manager
9.5
LinkedIn
12mass
Facebook Pages Manager
6.4
Google+
12mass
Facebook Pages Manager
8.6
Instagram
12mass
Facebook Pages Manager
8.6
Pinterest
12mass
Facebook Pages Manager
6.9
YouTube
12mass
Facebook Pages Manager
6.6

Reporting/analytics

12mass
Facebook Pages Manager
7.3
Campaign success analytics
12mass
Facebook Pages Manager
7.8
Real-time tracking
12mass
Facebook Pages Manager
7.5
Competitor analysis
12mass
Facebook Pages Manager
6.5

Account management

12mass
Facebook Pages Manager
8.4
Role-based user permissions & privileges
12mass
Facebook Pages Manager
8.3
Mobile access
12mass
Facebook Pages Manager
8.4

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
Kristi Porter | TrustRadius Reviewer

Cons

12mass

  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
Venessa Pixton | TrustRadius Reviewer

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

Facebook Pages Manager 10.0
Based on 1 answer
We cannot be without the software in our business; it is an indispensable tool for our market and in the future will be the software that will be used and used constantly by everyone .
Polivanio da Silva Camilo | TrustRadius Reviewer

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

Facebook Pages Manager 7.8
Based on 12 answers
It is user friendly and simple to use. The usability gets a positive grade from me. Ability to organize your social media presence and ways to grow it. Pages makes things easy to manage your Facebook pages. Makes things easy to understand and is good for non tech savvy individuals.
Anonymous | TrustRadius Reviewer

Support Rating

12mass

12mass 8.2
Based on 2 answers
helped me every time
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

Facebook Pages Manager 6.4
Based on 13 answers
It is next to impossible to get someone from Facebook to assist when things go wrong. Plus the support content probably contains more information than Wikipedia. So again simply because Facebook provides so much functionality and has so many users, I can imagine the struggle and resources required to be able to provide the support needed.
Louis Schietekat | TrustRadius Reviewer

Implementation Rating

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

I like that I can insert a direct link into a post to my website using Facebook Pages Manager. This feature is lacking in Instagram, e.g., and would be a welcome addition. It would be great to be able to manage the same campaign (and posts) using one platform.
Anonymous | TrustRadius Reviewer

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

  • It has improved our client's coverage. Their clients tend to contact them via Facebook and the chatbot has improved this process
  • We have lost a lot of time trying to get support from them
  • We have not been able to integrate Instagram to the client website again after the latest permission updates and we do not know why. They reject the petition but give no feedback at all
Anonymous | TrustRadius Reviewer

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Facebook Pages Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

12mass
8.5
Facebook Pages Manager
7.9

Likelihood to Renew

12mass
8.2
Facebook Pages Manager
10.0

Usability

12mass
8.2
Facebook Pages Manager
7.8

Support Rating

12mass
8.2
Facebook Pages Manager
6.4

Implementation Rating

12mass
8.2
Facebook Pages Manager

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