What users are saying about
6 Ratings
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76 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 1 out of 100

Facebook Pages Manager

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76 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

If you need to manage a Facebook Page, there is no alternative, so you're kind of stuck there. But just be prepared to sit and learn it. You can add and edit your Page pretty painlessly, but if you plan to do something a little more complicated such as run offers, create ads, assign roles, and more, just realize that it will take you some time to learn how to find and manage these tools, or you'll have to ask a friend or Google for answers.
Kristi Porter | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

12mass
Facebook Pages Manager
6.7
Boolean keyword searches
12mass
Facebook Pages Manager
6.5
Filtering out noise/spam
12mass
Facebook Pages Manager
5.9
Sentiment analysis
12mass
Facebook Pages Manager
7.1
Broad channel coverage
12mass
Facebook Pages Manager
7.1

Publishing

12mass
Facebook Pages Manager
7.4
Content planning and scheduling
12mass
Facebook Pages Manager
7.7
Audience targeting
12mass
Facebook Pages Manager
8.0
Content optimization
12mass
Facebook Pages Manager
7.3
Workflow management
12mass
Facebook Pages Manager
6.6

Engagement

12mass
Facebook Pages Manager
7.0
Automated routing and prioritization
12mass
Facebook Pages Manager
7.2
Customer interaction histories
12mass
Facebook Pages Manager
7.4
Bulk actions
12mass
Facebook Pages Manager
6.5

Marketing

12mass
Facebook Pages Manager
7.5
Lead generation
12mass
Facebook Pages Manager
7.4
Content marketing
12mass
Facebook Pages Manager
7.6
Paid media management
12mass
Facebook Pages Manager
7.3
Campaigns and promotions
12mass
Facebook Pages Manager
7.5

Channel coverage/integration

12mass
Facebook Pages Manager
6.9
Twitter
12mass
Facebook Pages Manager
6.9
Facebook
12mass
Facebook Pages Manager
9.2
LinkedIn
12mass
Facebook Pages Manager
5.6
Google+
12mass
Facebook Pages Manager
7.3
Instagram
12mass
Facebook Pages Manager
7.9
Pinterest
12mass
Facebook Pages Manager
5.2
YouTube
12mass
Facebook Pages Manager
6.0

Reporting/analytics

12mass
Facebook Pages Manager
7.3
Campaign success analytics
12mass
Facebook Pages Manager
7.9
Real-time tracking
12mass
Facebook Pages Manager
7.6
Competitor analysis
12mass
Facebook Pages Manager
6.5

Account management

12mass
Facebook Pages Manager
8.2
Role-based user permissions & privileges
12mass
Facebook Pages Manager
8.2
Mobile access
12mass
Facebook Pages Manager
8.3

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

  • Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface
  • Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement.
Andy Fuller | TrustRadius Reviewer

Cons

12mass

  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
Venessa Pixton | TrustRadius Reviewer

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

No score
No answers yet
No answers on this topic

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

No score
No answers yet
No answers on this topic

Support Rating

12mass

12mass 8.2
Based on 2 answers
helped me every time
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

No score
No answers yet
No answers on this topic

Implementation Rating

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of interactions, say if you're sending out important info that will probably get responses. Having an app that it business Facebook only can be really helpful
Anonymous | TrustRadius Reviewer

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Anonymous | TrustRadius Reviewer

Facebook Pages Manager

  • By helping our clients understand the quirks of Facebook, we have increased ROI by 70%. Our clients appreciate the insight and advice we have given them about managing their Facebook Pages.
  • Through word of mouth, on average we acquire 1-2 new clients per month. Considering that we are a niche firm, the returns are amazing.
Anonymous | TrustRadius Reviewer

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Facebook Pages Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

12mass
8.5
Facebook Pages Manager
7.8

Likelihood to Renew

12mass
8.2
Facebook Pages Manager

Usability

12mass
8.2
Facebook Pages Manager

Support Rating

12mass
8.2
Facebook Pages Manager

Implementation Rating

12mass
8.2
Facebook Pages Manager

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