What users are saying about
6 Ratings
23 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Falcon.io

Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.
Lainey Graham profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Falcon.io
6.7
Boolean keyword searches
12mass
Falcon.io
6.5
Filtering out noise/spam
12mass
Falcon.io
6.9
Sentiment analysis
12mass
Falcon.io
5.6
Broad channel coverage
12mass
Falcon.io
7.6

Publishing

12mass
Falcon.io
7.2
Content planning and scheduling
12mass
Falcon.io
6.6
Audience targeting
12mass
Falcon.io
8.0
Content optimization
12mass
Falcon.io
6.9
Workflow management
12mass
Falcon.io
7.2

Engagement

12mass
Falcon.io
7.7
Automated routing and prioritization
12mass
Falcon.io
9.0
Customer interaction histories
12mass
Falcon.io
7.8
Bulk actions
12mass
Falcon.io
6.2

Marketing

12mass
Falcon.io
8.0
Lead generation
12mass
Falcon.io
7.6
Content marketing
12mass
Falcon.io
7.5
Paid media management
12mass
Falcon.io
9.5
Campaigns and promotions
12mass
Falcon.io
7.2

Channel coverage/integration

12mass
Falcon.io
8.5
Twitter
12mass
Falcon.io
8.7
Facebook
12mass
Falcon.io
8.1
LinkedIn
12mass
Falcon.io
8.4
Google+
12mass
Falcon.io
10.0
Instagram
12mass
Falcon.io
6.7
YouTube
12mass
Falcon.io
9.0

Reporting/analytics

12mass
Falcon.io
5.7
Campaign success analytics
12mass
Falcon.io
5.2
Real-time tracking
12mass
Falcon.io
7.1
Competitor analysis
12mass
Falcon.io
4.8

Account management

12mass
Falcon.io
7.4
Role-based user permissions & privileges
12mass
Falcon.io
8.7
Mobile access
12mass
Falcon.io
6.2

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available

Falcon.io

  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
No photo available

Cons

12mass

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available

Falcon.io

  • Some of our measurement metrics are predefined, and you would need to extract the raw data and calculate new or other metrics such as engagement rates (based on reach)
  • Can be quite pricy, especially compared to other cheaper solutions that can provide some of the basic functionalities for fraction of the price
No photo available

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available

Falcon.io

Falcon.io 6.3
Based on 3 answers
I've only recently worked with this tool.
Sabine Hollegien profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Falcon.io

No score
No answers yet
No answers on this topic

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Falcon.io

No score
No answers yet
No answers on this topic

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Falcon.io

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available

Falcon.io

We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.
Lainey Graham profile photo

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

Falcon.io

  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
No photo available

Screenshots

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

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