What users are saying about

12mass

6 Ratings

Curations

2 Ratings

12mass

6 Ratings
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Score 1 out of 101

Curations

2 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Curations

If you have a very active following on social media, it can be quite difficult to curate the content that is posted every day. We can get hundreds or thousands of posts about our brand a month which is impossible for our team to manage manually. Bazaarvoice Curations makes it incredibly easy to pull in relevant content that you can then use on your site or for marketing material. If your social media following is a little smaller, you could probably manage content curation on your own or with a smaller or free tool.
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Feature Rating Comparison

Listening/monitoring

12mass
Curations
6.5
Boolean keyword searches
12mass
Curations
8.0
Filtering out noise/spam
12mass
Curations
5.0

Engagement

12mass
Curations
7.0
Customer interaction histories
12mass
Curations
7.0

Marketing

12mass
Curations
9.0
Content marketing
12mass
Curations
9.0
Campaigns and promotions
12mass
Curations
9.0

Channel coverage/integration

12mass
Curations
10.0
Facebook
12mass
Curations
10.0
Instagram
12mass
Curations
10.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
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Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
  • It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
  • Occasionally it can take much longer than expected to hear back from the support team.
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Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
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Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • We have been able to drive traffic back to our site from social media content that we have gathered from Bazaarvoice Curations.
  • Since we started our hashtag campaign, and every time we promote it, we see an increase in social media posts using that hashtag.
  • As we promote our hashtag campaign on social media, we also see a spike in traffic directly related to these campaigns.
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Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Curations

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details