What users are saying about

12mass

6 Ratings

HeyOrca

6 Ratings

12mass

6 Ratings
Score 1 out of 101

HeyOrca

6 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

HeyOrca

HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.
Alia Miller profile photo

Feature Rating Comparison

Publishing

12mass
HeyOrca
7.6
Content planning and scheduling
12mass
HeyOrca
8.3
Audience targeting
12mass
HeyOrca
7.0
Workflow management
12mass
HeyOrca
7.5

Engagement

12mass
HeyOrca
8.0
Bulk actions
12mass
HeyOrca
8.0

Channel coverage/integration

12mass
HeyOrca
7.4
Twitter
12mass
HeyOrca
8.3
Facebook
12mass
HeyOrca
7.3
LinkedIn
12mass
HeyOrca
8.0
Instagram
12mass
HeyOrca
6.2

Account management

12mass
HeyOrca
7.3
Role-based user permissions & privileges
12mass
HeyOrca
9.0
Mobile access
12mass
HeyOrca
5.5

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • Provides client friendly view that allows clients to easily see what content will look like on their social platforms.
  • Provides a one-stop option for multiple client and platform content to live.
  • Great customer service and extremely responsive help center.
  • Easy to use and learn interface.
Lydia Tissandier profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • Needs more integration of other features in social media. I.e. stories for Instagram, grid view of the profile, multi-image posting on Facebook.
  • Having a history would be nice so you could see revisions in copy/imagery.
Lydia Tissandier profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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While other programs have their benefits, the client approval process for Hey Orca is great and the program is easier to use and more closely resembles how work will look when published on a platform.
Lydia Tissandier profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • I'm not sure what the measured ROI would be but there is surely an amount of money saved in streamlining our process just from hours spent alone. It also has improved our ease of use and communication with our clients.
Lydia Tissandier profile photo

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

HeyOrca

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.