What users are saying about
6 Ratings
7 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
No photo available

HeyOrca

If you are an agency or brand that manages multiple brands/accounts this would be a great option. It really does well for planning content in advance and if you work with a larger team. If you only have single channels of social media or don't manage multiple brands it may not be worth the money.
Lydia Tissandier profile photo

Feature Rating Comparison

Publishing

12mass
HeyOrca
7.6
Content planning and scheduling
12mass
HeyOrca
8.3
Audience targeting
12mass
HeyOrca
7.0
Workflow management
12mass
HeyOrca
7.5

Engagement

12mass
HeyOrca
8.0
Bulk actions
12mass
HeyOrca
8.0

Channel coverage/integration

12mass
HeyOrca
7.4
Twitter
12mass
HeyOrca
8.2
Facebook
12mass
HeyOrca
7.3
LinkedIn
12mass
HeyOrca
8.0
Instagram
12mass
HeyOrca
6.2

Account management

12mass
HeyOrca
7.3
Role-based user permissions & privileges
12mass
HeyOrca
9.0
Mobile access
12mass
HeyOrca
5.5

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available
  • The support team is usually quick to respond to issues
  • Very simple to use and understand
  • They are willing to hear out ideas for the platform and what would make it easier for you
  • They are always adding new features as the APIs allow them. They seem to be on the cutting edge for this.
Morgan Alverson profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • We had some issues with the timing of posts and posts not going out when they updated their platform recently.
  • Missing out on posting directly to Instagram (we have to use another platform for this).
  • Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.
Morgan Alverson profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available
Much easier to use and understand.HeyOrca does what they do and they do it best, they don't complicate it with other things like Sprout Social does.
Morgan Alverson profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • Saved our team a lot of time
Morgan Alverson profile photo

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

HeyOrca

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.