What users are saying about
6 Ratings
7 Ratings
6 Ratings
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Score 1 out of 101
7 Ratings
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Score 8.9 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

HeyOrca

HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.
Alia Miller profile photo

Feature Rating Comparison

Publishing

12mass
HeyOrca
7.6
Content planning and scheduling
12mass
HeyOrca
8.3
Audience targeting
12mass
HeyOrca
7.0
Workflow management
12mass
HeyOrca
7.5

Engagement

12mass
HeyOrca
8.0
Bulk actions
12mass
HeyOrca
8.0

Channel coverage/integration

12mass
HeyOrca
7.4
Twitter
12mass
HeyOrca
8.2
Facebook
12mass
HeyOrca
7.2
LinkedIn
12mass
HeyOrca
8.0
Instagram
12mass
HeyOrca
6.2

Account management

12mass
HeyOrca
7.2
Role-based user permissions & privileges
12mass
HeyOrca
9.0
Mobile access
12mass
HeyOrca
5.5

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available

HeyOrca

  • The support team is usually quick to respond to issues
  • Very simple to use and understand
  • They are willing to hear out ideas for the platform and what would make it easier for you
  • They are always adding new features as the APIs allow them. They seem to be on the cutting edge for this.
Morgan Alverson profile photo

Cons

12mass

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available

HeyOrca

  • We had some issues with the timing of posts and posts not going out when they updated their platform recently.
  • Missing out on posting directly to Instagram (we have to use another platform for this).
  • Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.
Morgan Alverson profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available

HeyOrca

HeyOrca 10.0
Based on 1 answer
We decided today that we were renewing our use
Lydia Tissandier profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

HeyOrca

HeyOrca 9.0
Based on 1 answer
Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team
Lydia Tissandier profile photo

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

HeyOrca

No score
No answers yet
No answers on this topic

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

HeyOrca

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available

HeyOrca

Much easier to use and understand.HeyOrca does what they do and they do it best, they don't complicate it with other things like Sprout Social does.
Morgan Alverson profile photo

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

HeyOrca

  • Saved our team a lot of time
Morgan Alverson profile photo

Screenshots

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

HeyOrca

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.

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