What users are saying about

12mass

6 Ratings

HeyOrca

6 Ratings

12mass

6 Ratings
Score 1 out of 101

HeyOrca

6 Ratings
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

HeyOrca

HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.

Feature Rating Comparison

Publishing

12mass
HeyOrca
7.6
Content planning and scheduling
12mass
HeyOrca
8.3
Audience targeting
12mass
HeyOrca
7.0
Workflow management
12mass
HeyOrca
7.5

Engagement

12mass
HeyOrca
8.0
Bulk actions
12mass
HeyOrca
8.0

Channel coverage/integration

12mass
HeyOrca
7.4
Twitter
12mass
HeyOrca
8.3
Facebook
12mass
HeyOrca
7.3
LinkedIn
12mass
HeyOrca
8.0
Instagram
12mass
HeyOrca
6.3

Account management

12mass
HeyOrca
7.3
Role-based user permissions & privileges
12mass
HeyOrca
9.0
Mobile access
12mass
HeyOrca
5.5

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • HeyOrca has outstanding customer service. Whenever I have a question or issue I contact the HeyOrca team and they respond within minutes. They go above and beyond to help you resolve any issues and communicate to make sure the issue is fixed and everything is ready to go. They also make sure to ask you if there is anything else you need.
  • HeyOrca notifies you if any of your posts don't have a valid link or if the post needs to be edited. This is convenient because I can go in, know there is an issue, and then make changes accordingly.
  • HeyOrca has an amazing user-friendly layout. My clients love it because it's easy to see and it allows them to comment on any post.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Needs more integration of other features in social media. I.e. stories for Instagram, grid view of the profile, multi-image posting on Facebook.
  • Having a history would be nice so you could see revisions in copy/imagery.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
While other programs have their benefits, the client approval process for Hey Orca is great and the program is easier to use and more closely resembles how work will look when published on a platform.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Saved our team a lot of time

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

HeyOrca

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.