What users are saying about

12mass

6 Ratings

Hootsuite Free

Top Rated
353 Ratings

12mass

6 Ratings
Score 1 out of 101

Hootsuite Free

Top Rated
353 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Hootsuite Free

I would recommend Hoostuite Free for small businesses, start-ups, and people willing to put some time into creating their own social content and not wanting to outsource social media posting. I'd also recommend it for companies needing to learn social media basics as well. Larger companies who have more than three social media profiles and have a budget to run contests and ad campaigns I would recommend upgrading to a pro version and looking to hire a part-time/ full-time social media manager.Small businesses need to understand that social media posts alone typically won't generate a lot of return on investment by posting alone, unless they have a campaign to go along with it, but also needing to just have regular social posting that shows you are still in business and are relevant to seasonal content will greatly benefit from Hoostuite Free.
Matthew Veil profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite Free
6.6
Boolean keyword searches
12mass
Hootsuite Free
7.2
Filtering out noise/spam
12mass
Hootsuite Free
5.7
Sentiment analysis
12mass
Hootsuite Free
6.5
Broad channel coverage
12mass
Hootsuite Free
6.8

Publishing

12mass
Hootsuite Free
7.1
Content planning and scheduling
12mass
Hootsuite Free
8.2
Audience targeting
12mass
Hootsuite Free
6.6
Content optimization
12mass
Hootsuite Free
6.8
Workflow management
12mass
Hootsuite Free
6.6

Engagement

12mass
Hootsuite Free
7.5
Automated routing and prioritization
12mass
Hootsuite Free
8.3
Customer interaction histories
12mass
Hootsuite Free
7.6
Bulk actions
12mass
Hootsuite Free
6.4

Marketing

12mass
Hootsuite Free
7.5
Lead generation
12mass
Hootsuite Free
6.5
Content marketing
12mass
Hootsuite Free
7.4
Paid media management
12mass
Hootsuite Free
8.3
Campaigns and promotions
12mass
Hootsuite Free
8.0

Channel coverage/integration

12mass
Hootsuite Free
8.3
Twitter
12mass
Hootsuite Free
8.8
Facebook
12mass
Hootsuite Free
8.2
LinkedIn
12mass
Hootsuite Free
8.4
Google+
12mass
Hootsuite Free
8.3
Instagram
12mass
Hootsuite Free
8.0
Pinterest
12mass
Hootsuite Free
8.8
YouTube
12mass
Hootsuite Free
7.3

Reporting/analytics

12mass
Hootsuite Free
6.6
Campaign success analytics
12mass
Hootsuite Free
6.1
Real-time tracking
12mass
Hootsuite Free
7.2
Competitor analysis
12mass
Hootsuite Free
6.4

Account management

12mass
Hootsuite Free
7.8
Role-based user permissions & privileges
12mass
Hootsuite Free
7.8
Mobile access
12mass
Hootsuite Free
7.8

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • It does have a litany of add-ins which is nice when you know how to use them and when to use them.
  • It has a multitude of options to choose from to add to your dashboards and you can add many of them.
  • It is simple to sign up and get started.
Stephanie MacMillan profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • I would say Hootsuite failed to load about 80% of the time. Not sure what was going on but it was very frustrating.
  • Sometimes if you were sharing an image the image would not show up in the feed (especially on Facebook).
Brian Nizinsky profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Hootsuite Free4.7
Based on 7 answers
HootSuite Free meets our needs and it's free, can't really beat it
Nathan Holmes profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Richard Chen profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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We typically use Kijiji as well for posting ads, however there is a limited number of ads you're able to post without having the buy the full version. Hootsuite allows us to post more free ads, more often.
Zaina Kroschinski profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • HootSuite Free has great ROI because it saves me a lot of time managing our brand's social media accounts.
  • HootSuite Free enables our brands to engage with those talking about us in real time without having to have all our social media platforms open at once.
  • HootSuite Free has helped us listen in on what our audience is talking about to help us understand them better and what their needs are.
Nathan Holmes profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details