What users are saying about

12mass

6 Ratings
Score 1 out of 101

Lithium Social Media Management

42 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Lithium Social Media Management

I highly recommend Lithium SMM for large social customer service teams or organizations that are looking to build/grow their teams. The use of automation to route inbound posts to appropriate work queues allows us to let the system to much of the routing work for us, allowing our Representatives to focus on providing timely responses to our Customers.

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • The platform works well to manage large volumes of inbound conversations with the different auto tagging and routing features.
  • The platform is very user friendly, which reduces the time required to train a Representative.
  • The analytics dashboard allows us to deep dive into many different data points. From inbound volumes, to Team/Representative performance, and command center displays, we are able to track our performance in the moment.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • To be honest, they have done everything I have ever asked for plus more. Their employees and staff listen to request and adjust features to the industry needs. If anything, I would ask that they integrate more into the Lithium community and other smaller channels, such as Instagram and Reddit.

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Lithium Social Media Management9.1
Based on 3 answers
We just renewed our contracted with LSW and committed to a two year agreement instead of a one year agreement. This speaks to the confidence we have in the product and the employees who create the feature enhancements. This is one of the few companies that allows engineers or management teams to speak right to the customer without going through their sales rep or company contact. The innovation that comes out of this group is nothing short of amazing. We had a special project that we needed to have completed for the SOCHI Olympics and sure enough Lithium was up for the task. They created an early warning system that is now being used throughout the company. I am extremely happy with the product and firmly believe you would be too if you gave them a chance. They truly understand multiple setups and business needs and functions

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Lithium Social Media Management8.6
Based on 2 answers
• The UI is extraordinarily well designed. Particularly in the analytics area, the charts and graphs are beautiful. Not only are they amazing visually, but they make trends and actionable data instantly apparent.

Reliability and Availability

No score
No answers yet
No answers on this topic
Lithium Social Media Management9.0
Based on 2 answers

Performance

No score
No answers yet
No answers on this topic
Lithium Social Media Management9.0
Based on 2 answers

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Lithium Social Media Management9.0
Based on 2 answers
The company executive we have been working with has provided excellent support and has been highly responsive.

In-Person Training

No score
No answers yet
No answers on this topic
Lithium Social Media Management9.0
Based on 2 answers
The team received training (from the same executive team member who has been supporting us) over the web and this was of very high quality.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Lithium Social Media Management9.0
Based on 2 answers
I was very satisfied. It was very smooth as they know what they are asking for. The requirements gathering was smooth. It was a short cycle. Deployment just took a couple of weeks.

After doing a deployment and a release, my recommendations would have been to mine more of our tags, words that I’m looking for, i.e. to pull in a bigger vocabulary from our historical cases of searchable words and phrases. When we eventually did this, it made the system run so much better. We just sucked it out of old cases and run a report which dumps into spreadsheet

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
When selecting a system we looked at Conversocial, Spark Central and Lithium. Overall Lithium had the best combination of items that we were looking for. Lithium's pricing was competitive which was great to see,versus coming way above competitors.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • We are in pilot mode today with a limited roll-out but it has already saved us 2 FTEs. We used to have 3 FTEs monitoring social media activity and we’ve been able to reduce to 1. Right now we are only processing c. 100 social media interactions on a monthly basis, but without filtering we would have 100+/day to review.
  • A better customer experience. Customers are so astounded/ pleased/ surprised – our street cred goes up. In our market, customers venting in the support channel are not necessarily expecting a response yet, however when you do reach them, they like it. They are a little surprised that you can find out who they are, but most like to be found. Many have blogs. Every once in a while, they go dark but no one has complained about breaking privacy.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

12mass More Information

Lithium Social Media Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is variable based on the needs of the customer.

Lithium Social Media Management More Information