Likelihood to Recommend The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Read full review Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are. Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future. Read full review Pros The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there. 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience The system gets smarter as you use it, which speeds up the conversations even further. Read full review The library is done very well. It posts content on the last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content. It's easy to manage multiple accounts at once. It's very user-friendly and it's easy to get a hang of it. Read full review Cons Should add a Facebook private messages option. If my brand wasn't mentioned so much I don't think I would need to use it. Sometimes the site is slow. Read full review Inability to use multiple photos for a single Facebook post. Photo resolution will be shrink down to mobile friendly resolutions. This might be enough for most users/organizations, though. Read full review Likelihood to Renew In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Read full review Usability It's easy to use, after a while you'll get used to it and find it easy to navigate
Read full review Support Rating helped me every time
Read full review Implementation Rating see the tutorials on you tube. that helps
Read full review Alternatives Considered We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Read full review So far it's our favorite social media posting tool. It's an inexpensive tool that can save you a lot of time. It's easier to use and its library has great functionalities like "post only once", "expire after DATE", and if you have a schedule set up there will be no gaps in your posting
Read full review Return on Investment Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions. It definitely saves time, I don't think you can ever engage with that many people manually. More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter. Read full review It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model. Read full review ScreenShots —