What users are saying about
6 Ratings
50 Ratings
6 Ratings
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Score 1 out of 101
50 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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NUVI

It's great at visualizing mentions of the brand/industry terms you've chosen to monitor, as well as information on the people who are using those terms. Automated email reports also help save time vs manually compiling and sending them. We haven't yet used the Facebook Audience analysis feature (costs extra), but it looks very useful.
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Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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NUVI

  • Aggregate analytics reports
  • Calendar view of scheduled posts
  • Post to multiple platforms
Emily Penfold Dailey profile photo

Cons

12mass

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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NUVI

  • I dislike that they don't send invoices at all before you are charged and if you try to access invoices in your account, don't worry you can't because they don't exist there.
  • I dislike that we were told we had a 30-day no-contract trial that wasn't even long enough to build up enough useful data to see if it was even worth the $300/mo they charge. Not only that, we are such a small company with so low of mentions it has been COMPLETELY useless. They don't care, they just want your money. And because we emailed them a few days after the 30 day trial (including weekends) they "talked to their lawyers" and "the lawyers" just couldn't let us out of the contract. How desperate are they that they need our $300/mo if they have such large companies on board that they brag about on their website?
  • I also dislike how there is no useful way to engage with Instagram. If you have 1,000 bubbles of engagement you have to click them all individually and change the color to know what you have even checked or not checked. It is tedious, time consuming, and a complete waste of time. I don't even know how large companies manage this because of how much work it is.
  • Monitors are hard to set up, you have to specify and narrow down SO much just to tailor it to what you need. You can't be too broad, but you can't be too specific. They will ask to set up calls all day to waste your time just telling you all the work you need to do to get it right.
  • ZERO benefits. We are too small of a company and it is completely useless. They didn't have any sympathy for our less than 100 mentions a day and have bound us to the contract anyway. Cell phone providers don't even lock you into contracts any more. I think they are extremely desperate for money.
Jessica Petro profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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NUVI

NUVI 8.5
Based on 13 answers
I am a converted Nuvi user and will remain so
Theresa Potratz profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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NUVI

NUVI 1.0
Based on 1 answer
See my previous comments
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Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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NUVI

No score
No answers yet
No answers on this topic

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
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NUVI

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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NUVI

Doesn't stack up at all. NUVI is way more cumbersome, difficult to use, and complicated. Hootsuite is clearly defined, easy to use, and focuses on specific improvements you want for your social media management. It is also not difficult to set up and get working for you early on in your use of the product.
Jessica Petro profile photo

Return on Investment

12mass

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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NUVI

  • Faster collection of social media mentions.
  • Great customer service.
  • Improved understanding of social media landscape.
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Screenshots

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

NUVI

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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