12mass vs. Over-Graph (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
Over-Graph (Discontinued)
Score 5.5 out of 10
Mid-Size Companies (51-1,000 employees)
Over-Graph is a social media management solution that can be used to publish, moderate and analyze content on Facebook, Twitter, YouTube, Instagram and LinkedIn.N/A
Pricing
12massOver-Graph (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
12massOver-Graph (Discontinued)
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
12massOver-Graph (Discontinued)
Top Pros
Top Cons
Features
12massOver-Graph (Discontinued)
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Over-Graph (Discontinued)
6.4
1 Ratings
22% below category average
Content planning and scheduling00 Ratings6.41 Ratings
Content optimization00 Ratings6.41 Ratings
Workflow management00 Ratings6.41 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Over-Graph (Discontinued)
7.3
1 Ratings
11% below category average
Automated routing and prioritization00 Ratings7.31 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Over-Graph (Discontinued)
6.4
1 Ratings
20% below category average
Content marketing00 Ratings6.41 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Over-Graph (Discontinued)
9.1
1 Ratings
6% above category average
Twitter00 Ratings9.11 Ratings
Facebook00 Ratings9.11 Ratings
LinkedIn00 Ratings9.11 Ratings
Instagram00 Ratings9.11 Ratings
YouTube00 Ratings9.11 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Over-Graph (Discontinued)
6.4
1 Ratings
21% below category average
Campaign success analytics00 Ratings6.41 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
Over-Graph (Discontinued)
6.4
1 Ratings
24% below category average
Role-based user permissions & privileges00 Ratings6.41 Ratings
Best Alternatives
12massOver-Graph (Discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
12massOver-Graph (Discontinued)
Likelihood to Recommend
8.5
(3 ratings)
5.5
(1 ratings)
Likelihood to Renew
8.2
(3 ratings)
5.5
(1 ratings)
Usability
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massOver-Graph (Discontinued)
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Read full review
909c
You might appreciate Over-Graph if you manage a lot of social media accounts for many companies and you want to save time.
Read full review
Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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909c
  • Publish content on different social media.
  • Answer our community.
  • Analyze data.
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Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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909c
  • Over Graph does not enable us to manage our community on Snapchat.
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Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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909c
No answers on this topic
Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
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909c
No answers on this topic
Support Rating
12mass
helped me every time
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909c
No answers on this topic
Implementation Rating
12mass
see the tutorials on you tube. that helps
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909c
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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909c
Read full review
Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Read full review
909c
No answers on this topic
ScreenShots