What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 1 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.5 out of 100

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

You might appreciate Over-Graph if you manage a lot of social media accounts for many companies and you want to save time.
Rudy Turinay | TrustRadius Reviewer

Feature Rating Comparison

Publishing

12mass
Over-Graph (Discontinued)
6.4
Content planning and scheduling
12mass
Over-Graph (Discontinued)
6.4
Content optimization
12mass
Over-Graph (Discontinued)
6.4
Workflow management
12mass
Over-Graph (Discontinued)
6.4

Engagement

12mass
Over-Graph (Discontinued)
7.3
Automated routing and prioritization
12mass
Over-Graph (Discontinued)
7.3

Marketing

12mass
Over-Graph (Discontinued)
6.4
Content marketing
12mass
Over-Graph (Discontinued)
6.4

Channel coverage/integration

12mass
Over-Graph (Discontinued)
9.1
Twitter
12mass
Over-Graph (Discontinued)
9.1
Facebook
12mass
Over-Graph (Discontinued)
9.1
LinkedIn
12mass
Over-Graph (Discontinued)
9.1
Instagram
12mass
Over-Graph (Discontinued)
9.1
YouTube
12mass
Over-Graph (Discontinued)
9.1

Reporting/analytics

12mass
Over-Graph (Discontinued)
6.4
Campaign success analytics
12mass
Over-Graph (Discontinued)
6.4

Account management

12mass
Over-Graph (Discontinued)
6.4
Role-based user permissions & privileges
12mass
Over-Graph (Discontinued)
6.4

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

  • Publish content on different social media.
  • Answer our community.
  • Analyze data.
Rudy Turinay | TrustRadius Reviewer

Cons

12mass

  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

  • Over Graph does not enable us to manage our community on Snapchat.
Rudy Turinay | TrustRadius Reviewer

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

Over-Graph (Discontinued) 5.5
Based on 1 answer
No answer on this topic is available.

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

No score
No answers yet
No answers on this topic

Support Rating

12mass

12mass 8.2
Based on 2 answers
helped me every time
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

No score
No answers yet
No answers on this topic

Implementation Rating

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

Rudy Turinay | TrustRadius Reviewer

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Anonymous | TrustRadius Reviewer

Over-Graph (Discontinued)

No answers on this topic

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Over-Graph (Discontinued)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

12mass
8.5
Over-Graph (Discontinued)
5.5

Likelihood to Renew

12mass
8.2
Over-Graph (Discontinued)
5.5

Usability

12mass
8.2
Over-Graph (Discontinued)

Support Rating

12mass
8.2
Over-Graph (Discontinued)

Implementation Rating

12mass
8.2
Over-Graph (Discontinued)

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