What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 1 out of 100
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.5 out of 100

Feature Set Ratings

    Publishing

    12mass

    Feature Set Not Supported
    N/A
    6.4

    Over-Graph (Discontinued)

    64%
    Over-Graph (Discontinued) ranks higher in 3/3 features

    Content planning and scheduling

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Content optimization

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Workflow management

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Engagement

    12mass

    Feature Set Not Supported
    N/A
    7.3

    Over-Graph (Discontinued)

    73%
    Over-Graph (Discontinued) ranks higher in 1/1 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Marketing

    12mass

    Feature Set Not Supported
    N/A
    6.4

    Over-Graph (Discontinued)

    64%
    Over-Graph (Discontinued) ranks higher in 1/1 features

    Content marketing

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Channel coverage/integration

    12mass

    Feature Set Not Supported
    N/A
    9.1

    Over-Graph (Discontinued)

    91%
    Over-Graph (Discontinued) ranks higher in 5/5 features

    Twitter

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Facebook

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    LinkedIn

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Instagram

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    YouTube

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Reporting/analytics

    12mass

    Feature Set Not Supported
    N/A
    6.4

    Over-Graph (Discontinued)

    64%
    Over-Graph (Discontinued) ranks higher in 1/1 features

    Campaign success analytics

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Account management

    12mass

    Feature Set Not Supported
    N/A
    6.4

    Over-Graph (Discontinued)

    64%
    Over-Graph (Discontinued) ranks higher in 1/1 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Attribute Ratings

    • 12mass is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    8.5

    12mass

    85%
    3 Ratings
    5.5

    Over-Graph (Discontinued)

    55%
    1 Rating

    Likelihood to Renew

    8.2

    12mass

    82%
    3 Ratings
    5.5

    Over-Graph (Discontinued)

    55%
    1 Rating

    Usability

    8.2

    12mass

    82%
    2 Ratings

    Over-Graph (Discontinued)

    N/A
    0 Ratings

    Support Rating

    8.2

    12mass

    82%
    4 Ratings

    Over-Graph (Discontinued)

    N/A
    0 Ratings

    Implementation Rating

    8.2

    12mass

    82%
    2 Ratings

    Over-Graph (Discontinued)

    N/A
    0 Ratings

    Likelihood to Recommend

    12mass

    The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
    Read full review

    909c

    You might appreciate Over-Graph if you manage a lot of social media accounts for many companies and you want to save time.
    Read full review

    Pros

    12mass

    • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
    • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
    • The system gets smarter as you use it, which speeds up the conversations even further.
    Read full review

    909c

    • Publish content on different social media.
    • Answer our community.
    • Analyze data.
    Read full review

    Cons

    12mass

    • Should add a Facebook private messages option.
    • If my brand wasn't mentioned so much I don't think I would need to use it.
    • Sometimes the site is slow.
    Read full review

    909c

    • Over Graph does not enable us to manage our community on Snapchat.
    Read full review

    Pricing Details

    12mass

    Starting Price

    Editions & Modules

    12mass editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Over-Graph (Discontinued)

      Starting Price

      Editions & Modules

      Over-Graph (Discontinued) editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        12mass

        In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
        Read full review

        909c

        No answers on this topic

        Usability

        12mass

        It's easy to use, after a while you'll get used to it and find it easy to navigate
        Read full review

        909c

        No answers on this topic

        Support Rating

        12mass

        helped me every time
        Read full review

        909c

        No answers on this topic

        Implementation Rating

        12mass

        see the tutorials on you tube. that helps
        Read full review

        909c

        No answers on this topic

        Alternatives Considered

        12mass

        We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
        Read full review

        909c

        Read full review

        Return on Investment

        12mass

        • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
        • It definitely saves time, I don't think you can ever engage with that many people manually.
        • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
        Read full review

        909c

        No answers on this topic

        Add comparison