What users are saying about
6 Ratings
30 Ratings
6 Ratings
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Score 1 out of 101
30 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Percolate

As mentioned previously, Percolate would be a great solution for large agencies with many clients and internal/external contributors. It's a great central 'hub' for content creation and collaboration, removing the need for hundreds of emails back and forth and preventing older versions of content being scheduled accidentally. However, smaller agencies/companies might find it more powerful than they actually need. There were attributes and functionality that my smaller sized agency simply didn't end up using.
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Feature Rating Comparison

Content Creation

12mass
Percolate
8.4
Ideation
12mass
Percolate
8.6
Approval workflows
12mass
Percolate
8.0
Content collaboration
12mass
Percolate
8.7
Content calendar
12mass
Percolate
8.6
Network for content licensing/production
12mass
Percolate
8.2

Content Publishing

12mass
Percolate
8.4
Content hub
12mass
Percolate
7.5
Content distribution
12mass
Percolate
9.5
Content promotion
12mass
Percolate
8.7
Content automation
12mass
Percolate
8.1

Content Reporting & Analytics

12mass
Percolate
7.7
Closed-loop tracking and reporting
12mass
Percolate
8.5
Content performance analytics
12mass
Percolate
7.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • User Experience
  • Social platform management
  • Content curation
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Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • The file management system is pretty good but there is always room for improvement. Searching for items can be tricky when you have a large library
  • Search in general could be better. I would love to search through social posts I made using the verbage in the post.
  • Sometimes making a simple post requires so many clicks.
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Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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Percolate8.0
Based on 1 answer
As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term
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Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Percolate9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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I was trained on Percolate from the time I started my position
Topher Cusumano profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • We have been able to see analytics for all of our social posts and determine which types of posts get the most traffic to our website, generate leads and generate engagement on our social profiles. We have seen a positive impact in traffic and lead generation through using Percolate to help us manage our social media efforts.
Ashlee Taylor, MBA profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Percolate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details