What users are saying about

12mass

6 Ratings

Percolate

29 Ratings

12mass

6 Ratings
Score 1 out of 101

Percolate

29 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.

Feature Rating Comparison

Content Creation

12mass
Percolate
8.5
Ideation
12mass
Percolate
8.5
Approval workflows
12mass
Percolate
8.3
Content collaboration
12mass
Percolate
8.7
Content calendar
12mass
Percolate
8.8
Network for content licensing/production
12mass
Percolate
8.4

Content Publishing

12mass
Percolate
8.5
Content hub
12mass
Percolate
7.7
Content distribution
12mass
Percolate
9.5
Content promotion
12mass
Percolate
8.7
Content automation
12mass
Percolate
8.3

Content Reporting & Analytics

12mass
Percolate
7.8
Closed-loop tracking and reporting
12mass
Percolate
8.4
Content performance analytics
12mass
Percolate
7.2

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Calendar scheduling was okay. Not very different from other tools.
  • Analytics exists. Data was hard to find, but there was the ability to create custom metrics.
  • The people at the company seemed nice.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Analytics reporting
  • Collaboration
  • Filtering

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Percolate8.0
Based on 1 answer
As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Percolate9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
Percolate provided a more robust portfolio of offerings in the social space. We felt that although Percolate was not the cheapest, that it provides the most value to our social strategy and has been instrumental in getting us to the place we are now

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Percolate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details