Likelihood to Recommend
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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This is a great tool for someone who is a small business owner and needs to get posts out fast. It gives great ideas to use instantly vs having to harvest your own content.
Read full review Pros The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there. 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience The system gets smarter as you use it, which speeds up the conversations even further. Read full review Ideas tab allows for quick industry related posts. Calendar allows for scheduling posts. Being able to connect multiple channels. Great UI for someone who has no social media experience. Read full review Cons Should add a Facebook private messages option. If my brand wasn't mentioned so much I don't think I would need to use it. Sometimes the site is slow. Read full review Analytics could be way more in depth. I get more data from Facebook itself. I'm not sure the cover photo tab makes sense unless you are changing it all the time. Read full review Likelihood to Renew
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Read full review Usability
It's easy to use, after a while you'll get used to it and find it easy to navigate
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helped me every time
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see the tutorials on you tube. that helps
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We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Read full review Hootsuite
is very similar but seems to have gone up in cost over the years. This is very affordable compared to others. Hubspot requires you to be a user of their CMS to use similar features as Postify.com.
Read full review Return on Investment Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions. It definitely saves time, I don't think you can ever engage with that many people manually. More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter. Read full review I can stay top of mind to clients by posting on social media more frequently. Read full review ScreenShots —