12mass vs CONTENIVE (formerly POSTOPLAN)

• The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
• 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
• The system gets smarter as you use it, which speeds up the conversations even further.

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• The integration of a media planning calendar that highlights relevant dates for maximum viewership.
• The Instagram Grid provides foresight of how each post will look (for persons who have a thing for creating a particular aesthetic for their page(s).
• Automation of online activities as a blogger and digital professional assists in having social media posts streamlined.
• The provision of topics that will help guide copy that aligns with content for posting.

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• Should add a Facebook private messages option.
• If my brand wasn't mentioned so much I don't think I would need to use it.
• Sometimes the site is slow.

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• Adding dialogue boxes is very useful however if i wanted to increase the size of the boxes I had to zoom in on the page itself post which I was able to increase the size of the boxes.
• Clicking on the history icon in the graphics editor, the language in it is different then what is seen on the website. In my case I was reading the website in English but the data in the history tab was in Russian language which was bit inconvenient when I wanted to review my changes.
• Would have been nice if there was a feature to move the unsaved work in the graphics editor to draft if the tab got closed or got refreshed for some reason.
• Tried using postoplan native application. But the overall experience was very poor as I was not even able to login to the app using my google account as no google login or any other social media login options were provided as it were on its website.
• Would have been nice if POSTOPLAN had their own desktop application as well. Would have helped me resolve many issues which I face when using the platform on browser. Since at times I have faced issues wherein the browser got closed mistakenly due to which my unsaved work on graphics editor got wasted.

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• Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
• It definitely saves time, I don't think you can ever engage with that many people manually.
• More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

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• The most relevant impact on our business is the generation of engagements on our every post, which converts to sales of our products.
• We were able to increase our sales by 10% and we are looking at ROI by month three on one of our products.
• Not a negative impact but rather a positive impact on the reduction of effort in manual posts due to scheduled automated posts.

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