What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 1 out of 100
Based on 6 reviews and ratings
CONTENIVE (formerly POSTOPLAN)
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.5 out of 100
Based on 50 reviews and ratings
Feature Set Ratings
Listening/monitoring

12mass
Feature Set Not Supported
N/A
8.8
CONTENIVE (formerly POSTOPLAN)
88%
CONTENIVE (formerly POSTOPLAN) ranks higher in 1/1 features
CONTENIVE (formerly POSTOPLAN) ranks higher in 1/1 features
Boolean keyword searches

N/A
0 Ratings
8.8
88%
10 Ratings
Publishing

12mass
Feature Set Not Supported
N/A
9.6
CONTENIVE (formerly POSTOPLAN)
96%
CONTENIVE (formerly POSTOPLAN) ranks higher in 2/2 features
CONTENIVE (formerly POSTOPLAN) ranks higher in 2/2 features
Content planning and scheduling

N/A
0 Ratings
9.8
98%
30 Ratings
Content optimization

N/A
0 Ratings
9.3
93%
29 Ratings
Account management

12mass
Feature Set Not Supported
N/A
9.6
CONTENIVE (formerly POSTOPLAN)
96%
CONTENIVE (formerly POSTOPLAN) ranks higher in 1/1 features
CONTENIVE (formerly POSTOPLAN) ranks higher in 1/1 features
Mobile access

N/A
0 Ratings
9.6
96%
28 Ratings
Attribute Ratings
- CONTENIVE (formerly POSTOPLAN) is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Implementation Rating
Likelihood to Recommend

8.5
12mass
85%
3 Ratings
9.5
CONTENIVE (formerly POSTOPLAN)
95%
45 Ratings
Likelihood to Renew

8.2
12mass
82%
3 Ratings
9.5
CONTENIVE (formerly POSTOPLAN)
95%
3 Ratings
Usability

8.2
12mass
82%
2 Ratings
9.7
CONTENIVE (formerly POSTOPLAN)
97%
45 Ratings
Availability

12mass
N/A
0 Ratings
9.6
CONTENIVE (formerly POSTOPLAN)
96%
2 Ratings
Performance

12mass
N/A
0 Ratings
9.6
CONTENIVE (formerly POSTOPLAN)
96%
2 Ratings
Support Rating

8.2
12mass
82%
4 Ratings
9.6
CONTENIVE (formerly POSTOPLAN)
96%
45 Ratings
In-Person Training

12mass
N/A
0 Ratings
9.1
CONTENIVE (formerly POSTOPLAN)
91%
1 Rating
Online Training

12mass
N/A
0 Ratings
9.1
CONTENIVE (formerly POSTOPLAN)
91%
1 Rating
Implementation Rating

8.2
12mass
82%
2 Ratings
9.6
CONTENIVE (formerly POSTOPLAN)
96%
2 Ratings
Product Scalability

12mass
N/A
0 Ratings
9.6
CONTENIVE (formerly POSTOPLAN)
96%
2 Ratings
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
Because of POSTOPLAN, I can easily connect multiple accounts like slacks and LinkedIn. It is a good platform for a Job recruiter and for a marketer like me in which I can just create our product descriptions and post them on the linked social media accounts including LinkedIn. It will be very useful and easy to get clients and prospects.
Marketing Director
IMG - International Marketing GroupHospital & Health Care, 10,001+ employees
Pros
12mass
- The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
- 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
- The system gets smarter as you use it, which speeds up the conversations even further.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
- The integration of a media planning calendar that highlights relevant dates for maximum viewership.
- The Instagram Grid provides foresight of how each post will look (for persons who have a thing for creating a particular aesthetic for their page(s).
- Automation of online activities as a blogger and digital professional assists in having social media posts streamlined.
- The provision of topics that will help guide copy that aligns with content for posting.
Assistant Administrative Manager
DRT Communications LtdPublic Relations & Communications, 11-50 employees
Cons
12mass
- Should add a Facebook private messages option.
- If my brand wasn't mentioned so much I don't think I would need to use it.
- Sometimes the site is slow.

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
- Adding dialogue boxes is very useful however if i wanted to increase the size of the boxes I had to zoom in on the page itself post which I was able to increase the size of the boxes.
- Clicking on the history icon in the graphics editor, the language in it is different then what is seen on the website. In my case I was reading the website in English but the data in the history tab was in Russian language which was bit inconvenient when I wanted to review my changes.
- Would have been nice if there was a feature to move the unsaved work in the graphics editor to draft if the tab got closed or got refreshed for some reason.
- Tried using postoplan native application. But the overall experience was very poor as I was not even able to login to the app using my google account as no google login or any other social media login options were provided as it were on its website.
- Would have been nice if POSTOPLAN had their own desktop application as well. Would have helped me resolve many issues which I face when using the platform on browser. Since at times I have faced issues wherein the browser got closed mistakenly due to which my unsaved work on graphics editor got wasted.
Associate software tester
Media.netInformation Technology & Services, 5001-10,000 employees
Pricing Details
12mass
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—12mass Editions & Modules
—
Additional Pricing Details
—CONTENIVE (formerly POSTOPLAN)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$369 28 days per account
CONTENIVE (formerly POSTOPLAN) Editions & Modules
Edition
Subscription Plan | $3691 |
---|
- 28 days per account
Additional Pricing Details
—Likelihood to Renew
12mass
12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.5
Based on 3 answers
Personally, after using POSTOPLAN it has helped us immensely in increasing my business revenue.Hence, will not hesitate in renewing my account on POSTOPLAN.
Associate software tester
Media.netInformation Technology & Services, 5001-10,000 employees
Usability
12mass
12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate

Verified User
Employee in Marketing
Internet Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.7
Based on 45 answers
Overall, I'm extremely satisfied with POSTOPLAN as it serves all my needs. The experience is very pleasant. It is an evolving product and I wish it a great success. I hope they keep the price policy contained. I recommend it 100%.
Web Developer
Yudiz Solutions Pvt LtdInformation Technology & Services, 201-500 employees
Reliability and Availability
12mass
No score
No answers yet
No answers on this topic
CONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.6
Based on 2 answers
It help to save my time,it is always available. So far i dont have any problems with this automated service.
QA Tester
QATIVEInformation Technology & Services, 11-50 employees
Performance
12mass
No score
No answers yet
No answers on this topic
CONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.6
Based on 2 answers
I have very good expiriance with postoplan performance,pages are loaded very quckly
QA Tester
QATIVEInformation Technology & Services, 11-50 employees
Support Rating
12mass
12mass 8.2
Based on 4 answers
helped me every time

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.6
Based on 45 answers
I do not have really something to say about the support for Postoplan because so far I didn't needed it. If we consider the FAQs, it has a very good section. They have a lot of FAQs to help the user and I consulted a few of them that I needed. They also post the tool updates, that's also great to know when new features comes up.

Verified User
Consultant in Social Media
Information Technology & Services Company, 1-10 employeesIn-Person Training
12mass
No score
No answers yet
No answers on this topic
CONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.1
Based on 1 answer
It was more communicative and able to understand the product.

Verified User
Employee in Quality Assurance
Computer Software Company, 5001-10,000 employeesOnline Training
12mass
No score
No answers yet
No answers on this topic
CONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.1
Based on 1 answer
Great trainer. Awesome feature!

Verified User
Employee in Quality Assurance
Computer Software Company, 5001-10,000 employeesImplementation Rating
12mass
12mass 8.2
Based on 2 answers
see the tutorials on you tube. that helps

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.6
Based on 2 answers
All Functions of POSTOPLAN are working perfectly.
QA Tester
QATIVEInformation Technology & Services, 11-50 employees
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
POSTOPLAN is better than the social media scheduling app I previously used. I am satisfied with what POSTOPLAN is bringing to us. Besides, we have tried to look up other options and the pricing is quite high as compared to POSTOPLAN, which you can use for a huge number of accounts without additional fees.
Virtual Administrative Assistant
UpworkMarketing & Advertising, 1-10 employees
Scalability
12mass
No score
No answers yet
No answers on this topic
CONTENIVE (formerly POSTOPLAN)
CONTENIVE (formerly POSTOPLAN) 9.6
Based on 2 answers
Very good!

Verified User
Employee in Quality Assurance
Computer Software Company, 5001-10,000 employeesReturn on Investment
12mass
- Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
- It definitely saves time, I don't think you can ever engage with that many people manually.
- More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesCONTENIVE (formerly POSTOPLAN)
- The most relevant impact on our business is the generation of engagements on our every post, which converts to sales of our products.
- We were able to increase our sales by 10% and we are looking at ROI by month three on one of our products.
- Not a negative impact but rather a positive impact on the reduction of effort in manual posts due to scheduled automated posts.

Verified User
Executive in Quality Assurance
Retail Company, 1-10 employees