What users are saying about
6 Ratings
5 Ratings
6 Ratings
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Score 1 out of 101
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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ScheduGram

If you just need to manage Facebook and Instagram, ScheduGram is one of your best options. If you have to manage many different social channels, I would recommend finding a tool that encompasses all channels in 1 platform.
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Feature Rating Comparison

Publishing

12mass
ScheduGram
8.7
Content planning and scheduling
12mass
ScheduGram
9.5
Workflow management
12mass
ScheduGram
8.0

Engagement

12mass
ScheduGram
10.0
Bulk actions
12mass
ScheduGram
10.0

Marketing

12mass
ScheduGram
10.0
Content marketing
12mass
ScheduGram
10.0

Channel coverage/integration

12mass
ScheduGram
10.0
Facebook
12mass
ScheduGram
10.0
Instagram
12mass
ScheduGram
10.0

Account management

12mass
ScheduGram
8.7
Role-based user permissions & privileges
12mass
ScheduGram
8.5
Mobile access
12mass
ScheduGram
9.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Saves us time with bulk posting.
  • Allows us to schedule Instagram stories.
  • User interface is user friendly.
Ricky Bandelin profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • Value is the main concern for me. ScheduGram is an awesome product, but it doesn't manage enough social channels so you're required to use multiple tools when you have more social channels than Facebook and Instagram. This creates inefficiency and additional cost.
Ricky Bandelin profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
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We chose ScheduGram over PreviewApp because it has a much better user interface and much more robust features for similar pricing.
Ricky Bandelin profile photo

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • While we've used ScheduGram it's allowed us to increase our efficiency on instagram posting in a significant way. The price per month is easily offset by the time savings.
Ricky Bandelin profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

ScheduGram

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details