What users are saying about

12mass

6 Ratings

Social Studio

Top Rated
37 Ratings

12mass

6 Ratings
Score 1 out of 101

Social Studio

Top Rated
37 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Social Studio

Social studio is well-suited for environments where multiple social media channels are being managed by more than one individual, allowing for shared access and collaboration. There's no reason it wouldn't work equally as well for an individual user without a team needing shared access.
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Feature Rating Comparison

Listening/monitoring

12mass
Social Studio
6.2
Boolean keyword searches
12mass
Social Studio
6.1
Filtering out noise/spam
12mass
Social Studio
6.7
Sentiment analysis
12mass
Social Studio
5.3
Broad channel coverage
12mass
Social Studio
6.9

Publishing

12mass
Social Studio
7.3
Content planning and scheduling
12mass
Social Studio
8.3
Audience targeting
12mass
Social Studio
6.9
Content optimization
12mass
Social Studio
6.0
Workflow management
12mass
Social Studio
7.8

Engagement

12mass
Social Studio
6.6
Automated routing and prioritization
12mass
Social Studio
6.1
Customer interaction histories
12mass
Social Studio
7.2
Bulk actions
12mass
Social Studio
6.6

Marketing

12mass
Social Studio
6.0
Lead generation
12mass
Social Studio
5.8
Content marketing
12mass
Social Studio
6.2
Paid media management
12mass
Social Studio
5.5
Campaigns and promotions
12mass
Social Studio
6.4

Channel coverage/integration

12mass
Social Studio
6.6
Twitter
12mass
Social Studio
8.0
Facebook
12mass
Social Studio
8.0
LinkedIn
12mass
Social Studio
7.4
Google+
12mass
Social Studio
6.4
Instagram
12mass
Social Studio
5.0
Pinterest
12mass
Social Studio
5.6
YouTube
12mass
Social Studio
6.1

Reporting/analytics

12mass
Social Studio
5.7
Campaign success analytics
12mass
Social Studio
5.7
Real-time tracking
12mass
Social Studio
6.2
Competitor analysis
12mass
Social Studio
5.2

Account management

12mass
Social Studio
7.4
Role-based user permissions & privileges
12mass
Social Studio
8.3
Mobile access
12mass
Social Studio
6.6

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Scheduling posts
  • Tracking social media metrics
  • Analysis
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Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • Calendar view should allow for clicking and dragging of posts to reschedule the time of the post.
  • Platform does not allow for moderation of posts through keyword filters which is crucial for keeping our client's pages clean.
  • Social Studio account representatives are not completely knowledgable and competent when explaining the tool or answering questions.
  • Does not allow native video posting
  • Does not allow LinkedIn photo posts
Christopher Perkowski profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Social Studio8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Social Studio9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Social Studio9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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Social Studio has an easily accessible calendar view of content which helps with management of scheduled posts. Our agency also had a lengthy test trial of Social Studio because of our current Buddy Media contract so the transition was smooth and simple. Buddy Media and Social Studio are both owned by Salesforce
Christopher Perkowski profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • Allows posts to go live without having someone manually post them.
  • Allows easy review of daily and weekly content.
  • Increases team efficiency.
Christopher Perkowski profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Social Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details