What users are saying about

12mass

6 Ratings

12mass

6 Ratings
Score 1 out of 101

Socialbakers Suite

43 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Socialbakers Suite

Competitive Analysis, most of the value your team can gain from the platform comes down to a mix of basic reporting, content analysis (with labeling), and paid optimization. Both the brand strategists and the new business team can use the tool for their unique use cases.

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Incredibly good data visualisation, which is often the 'forgotten last mile' of analytics products: make it very easy to share with Execs without having to pretty it up yourself
  • Great UX, making research quick and fast
  • Best competitor analysis tool on the market
  • Upgrade regularly

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • The tool is a bit limited in terms of the number of social channels it analyzes (3).
  • The tool currently doesn't provide post level reach data for Twitter.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Socialbakers Suite7.5
Based on 3 answers
Great tool overall.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Socialbakers Suite7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Socialbakers Suite7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.

Online Training

No score
No answers yet
No answers on this topic
Socialbakers Suite6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Socialbakers Suite9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
We tested many other social tools in the market but chose Socialbakers mainly because of its ability to provide competitive social insights for multiple brands

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Aids planning on future campaigns
  • Speeds up evaluation
  • Ensures standardised benchmarks

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

Socialbakers Suite

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Socialbakers Suite Editions & Modules
Socialbakers Suite
Edition
Professional Plan
$201
1. per social profile
Additional Pricing Details
For the Business and Enterprise Plans please request a one-two-one demonstration at socialbakers.com/company/request-demo - Price on request.