What users are saying about
6 Ratings
6 Ratings
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Score 1 out of 101
48 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Socialbakers Suite

Competitive Analysis, most of the value your team can gain from the platform comes down to a mix of basic reporting, content analysis (with labeling), and paid optimization. Both the brand strategists and the new business team can use the tool for their unique use cases.
No photo available

Feature Rating Comparison

Listening/monitoring

12mass
Socialbakers Suite
7.8
Boolean keyword searches
12mass
Socialbakers Suite
8.5
Filtering out noise/spam
12mass
Socialbakers Suite
7.0
Sentiment analysis
12mass
Socialbakers Suite
8.0
Broad channel coverage
12mass
Socialbakers Suite
7.5

Publishing

12mass
Socialbakers Suite
7.5
Content planning and scheduling
12mass
Socialbakers Suite
7.8
Audience targeting
12mass
Socialbakers Suite
7.0
Content optimization
12mass
Socialbakers Suite
6.8
Workflow management
12mass
Socialbakers Suite
8.3

Engagement

12mass
Socialbakers Suite
6.2
Automated routing and prioritization
12mass
Socialbakers Suite
6.5
Customer interaction histories
12mass
Socialbakers Suite
6.3
Bulk actions
12mass
Socialbakers Suite
5.7

Marketing

12mass
Socialbakers Suite
7.8
Lead generation
12mass
Socialbakers Suite
8.0
Content marketing
12mass
Socialbakers Suite
7.3
Paid media management
12mass
Socialbakers Suite
8.0
Campaigns and promotions
12mass
Socialbakers Suite
8.0

Channel coverage/integration

12mass
Socialbakers Suite
7.2
Twitter
12mass
Socialbakers Suite
6.6
Facebook
12mass
Socialbakers Suite
8.0
LinkedIn
12mass
Socialbakers Suite
5.8
Google+
12mass
Socialbakers Suite
8.0
Instagram
12mass
Socialbakers Suite
7.0
Pinterest
12mass
Socialbakers Suite
7.0
YouTube
12mass
Socialbakers Suite
8.0

Reporting/analytics

12mass
Socialbakers Suite
7.7
Campaign success analytics
12mass
Socialbakers Suite
8.3
Real-time tracking
12mass
Socialbakers Suite
7.2
Competitor analysis
12mass
Socialbakers Suite
7.5

Account management

12mass
Socialbakers Suite
7.3
Role-based user permissions & privileges
12mass
Socialbakers Suite
8.2
Mobile access
12mass
Socialbakers Suite
6.5

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
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Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • Not all the Asian social media platforms are included as of July 2015 (but they are working on it)
  • Mobile app is a bit limited and not so easy to use as the web version.
Boris MERCIER profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Socialbakers Suite7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Socialbakers Suite7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
Socialbakers Suite7.1
Based on 3 answers
Support is not based in the United States.
Bryan Nye profile photo

Online Training

No score
No answers yet
No answers on this topic
Socialbakers Suite6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
Socialbakers Suite9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available
Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

Socialbakers Suite

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Socialbakers Suite Editions & Modules
Socialbakers Suite
Edition
Professional Plan
$201
1. per social profile
Additional Pricing Details
For the Business and Enterprise Plans please request a one-two-one demonstration at socialbakers.com/company/request-demo - Price on request.