What users are saying about

12mass

6 Ratings

12mass

6 Ratings
Score 1 out of 101

Socialbakers Suite

43 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Socialbakers Suite

Competitive Analysis, most of the value your team can gain from the platform comes down to a mix of basic reporting, content analysis (with labeling), and paid optimization. Both the brand strategists and the new business team can use the tool for their unique use cases.

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Huge data bank.
  • Backdating of all data
  • Easy to swap profiles - generous 10% churn allowed per month
  • Brilliant insight gathering - unprecedented at gathering and comparing insight from competitors

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Can get pricy when you're looking at lots of profiles
  • No Pinterest support

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Socialbakers Suite7.5
Based on 3 answers
Very satisfied about the output and the reports.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Socialbakers Suite7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Socialbakers Suite7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.

Online Training

No score
No answers yet
No answers on this topic
Socialbakers Suite6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Socialbakers Suite9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
We now use Tracx Social Media Listening tool for our competitor analysis and comparison. Tracx is a tool that includes social media listening, social media post scheduling and competitor analysis.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • It helps us understand our performance in detail which is key to driving results

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

Socialbakers Suite

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Socialbakers Suite Editions & Modules
Socialbakers Suite
Edition
Professional
$1001
1. per month
Additional Pricing Details
Business and Enterprise plans - price on request