What users are saying about

12mass

6 Ratings

SocialFlow

3 Ratings

12mass

6 Ratings
Score 1 out of 101

SocialFlow

3 Ratings
Score 10 out of 101

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Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

SocialFlow

For brands that are diving into their own content marketing and thought leadership, and building up "owned" media platforms, SocialFlow is a great tool to build audience, manage distribution and give insight. They also just launched a LinkedIn capability which lets you increase engagement with a business audience and even target the LinkedIn audience by title, function, geography, etc

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Unique algorithm does not just 'time' posts, it helps determine the optimal time for posts to be distributed. Its why all the major publishers like NYT, WSJ, Conde Nast, Mashable, etc. use SocialFlow to distribute its social content.
  • Dashboard gives insight into which posts perform best.
  • It's streamlined and simple and not overly or unnecessarily feature-laden.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • I'd like to open up windows for more than one account/platform at time.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
SocialFlow9.0
Based on 2 answers
Big bang for buck. My clients like the results and the insights.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Hootsuite allows for timing and managing multiple accounts but it doesn't optimize -- simply 'timing' a tweet doesn't mean it's going at the right time. It's also kind of an awkward platform and I find the search tools confusing sometimes and clunky.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Increased engagement
  • ROI
  • Efficiency
  • Transparency/data/insight

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SocialFlow

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details