12mass vs. SocialPilot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
SocialPilot
Score 7.1 out of 10
N/A
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.
$30
per month - Manage 25 Social Media Accounts
Pricing
12massSocialPilot
Editions & Modules
No answers on this topic
Professional Plan
$30.00
per month - Manage 25 Social Media Accounts
Small Team Plan
$50.00
per month - Manage 50 Social Media Accounts
Agency Plan
$100.00
per month - Manage 100 Social Media Accounts
Offerings
Pricing Offerings
12massSocialPilot
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$30 per month - Manage 25 Social Media Accounts
Additional DetailsStart with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.
More Pricing Information
Features
12massSocialPilot
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
SocialPilot
9.0
3 Ratings
12% above category average
Content planning and scheduling00 Ratings10.03 Ratings
Workflow management00 Ratings8.03 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
SocialPilot
10.0
3 Ratings
21% above category average
Bulk actions00 Ratings10.03 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
SocialPilot
9.0
3 Ratings
15% above category average
Content marketing00 Ratings9.03 Ratings
Paid media management00 Ratings9.03 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
SocialPilot
10.0
3 Ratings
16% above category average
Twitter00 Ratings10.03 Ratings
Facebook00 Ratings10.03 Ratings
LinkedIn00 Ratings10.03 Ratings
Instagram00 Ratings10.03 Ratings
Pinterest00 Ratings10.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
SocialPilot
10.0
3 Ratings
24% above category average
Campaign success analytics00 Ratings10.03 Ratings
Real-time tracking00 Ratings10.02 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
SocialPilot
10.0
3 Ratings
21% above category average
Role-based user permissions & privileges00 Ratings10.03 Ratings
Mobile access00 Ratings10.03 Ratings
Best Alternatives
12massSocialPilot
Small Businesses
Conte.ai
Conte.ai
Score 1.7 out of 10
Conte.ai
Conte.ai
Score 1.7 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
12massSocialPilot
Likelihood to Recommend
8.5
(3 ratings)
10.0
(3 ratings)
Likelihood to Renew
8.2
(3 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
10.0
(2 ratings)
Support Rating
8.2
(2 ratings)
10.0
(2 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massSocialPilot
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Read full review
SocialPilot Solutions LLP
I've already introduced it to a number of my colleagues and it's saving them time too.
Read full review
Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
Read full review
SocialPilot Solutions LLP
  • Acts as single interface for all the social networks
  • Provides social media analytics
  • Provides powerful collaboration features to teams
  • Creation, curation, scheduling and publishing posts
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Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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SocialPilot Solutions LLP
  • The interface is kind of outdated, but easy to get around
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Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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SocialPilot Solutions LLP
No answers on this topic
Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
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SocialPilot Solutions LLP
I setup my accounts in minutes and was posting to social channels immediately without any delay. Really pleasing experience.
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Support Rating
12mass
helped me every time
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SocialPilot Solutions LLP
They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
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Implementation Rating
12mass
see the tutorials on you tube. that helps
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SocialPilot Solutions LLP
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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SocialPilot Solutions LLP
Read full review
Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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SocialPilot Solutions LLP
  • It's had a positive impact that it saves hundreds of pounds a month compared to competitor
  • It is saving my staff time in setting up posts
  • It allows for us all to be using the system rather than logging into one account and conflicting with each other (again time saving)
Read full review
ScreenShots

SocialPilot Screenshots

Screenshot of SocialPilot allows you to connect social media accounts according to your plan without exchanging login credentials with any of your clients.