12mass vs SocialPilot

• The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
• 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
• The system gets smarter as you use it, which speeds up the conversations even further.

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• The analytics feature is fairly well-laid out and is easy for clients to understand their reports
• When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
• The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.

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• Should add a Facebook private messages option.
• If my brand wasn't mentioned so much I don't think I would need to use it.
• Sometimes the site is slow.

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• The interface is kind of outdated, but easy to get around

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• Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
• It definitely saves time, I don't think you can ever engage with that many people manually.
• More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

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• SocialPilot has helped us become more efficient in social media scheduling for our clients
• It has reduced the amount of time it takes to draft content as well as get approval from clients

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