What users are saying about
6 Ratings
10 Ratings
6 Ratings
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Score 1 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    Publishing

    12mass

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 2/2 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Workflow management

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Engagement

    12mass

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 1/1 features

    Bulk actions

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Marketing

    12mass

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 2/2 features

    Content marketing

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Paid media management

    N/A
    0 Ratings
    8.9
    89%
    2 Ratings

    Channel coverage/integration

    12mass

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 5/5 features

    Twitter

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    LinkedIn

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Instagram

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Pinterest

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Reporting/analytics

    12mass

    Feature Set Not Supported
    N/A
    9.0

    SocialPilot

    90%
    SocialPilot ranks higher in 2/2 features

    Campaign success analytics

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Real-time tracking

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Account management

    12mass

    Feature Set Not Supported
    N/A
    9.5

    SocialPilot

    95%
    SocialPilot ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Mobile access

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Attribute Ratings

    • SocialPilot is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    8.5

    12mass

    85%
    3 Ratings
    9.0

    SocialPilot

    90%
    2 Ratings

    Likelihood to Renew

    8.2

    12mass

    82%
    3 Ratings

    SocialPilot

    N/A
    0 Ratings

    Usability

    8.2

    12mass

    82%
    2 Ratings
    9.0

    SocialPilot

    90%
    1 Rating

    Support Rating

    8.2

    12mass

    82%
    4 Ratings
    9.0

    SocialPilot

    90%
    1 Rating

    Implementation Rating

    8.2

    12mass

    82%
    2 Ratings

    SocialPilot

    N/A
    0 Ratings

    Likelihood to Recommend

    12mass

    The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
    Anonymous | TrustRadius Reviewer

    SocialPilot

    It is budget-friendly and is able to support major social sites that businesses use to promote their products leading to massive page visits. It allows a user to upload custom images and videos to help in beautifying the campaigns and it is easy to add team members and assign tasks so that there is a smooth workflow in digital marketing.
    Daniel Cooper | TrustRadius Reviewer

    Pros

    12mass

    • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
    • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
    • The system gets smarter as you use it, which speeds up the conversations even further.
    Anonymous | TrustRadius Reviewer

    SocialPilot

    • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
    • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
    • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
    Josh Walker | TrustRadius Reviewer

    Cons

    12mass

    • Should add a Facebook private messages option.
    • If my brand wasn't mentioned so much I don't think I would need to use it.
    • Sometimes the site is slow.
    Anonymous | TrustRadius Reviewer

    SocialPilot

    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Daniel Cooper | TrustRadius Reviewer

    Pricing Details

    12mass

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?

    Starting Price

    12mass Editions & Modules

    Additional Pricing Details

    SocialPilot

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required
    $30.00

    Starting Price

    $30 per month - Manage 25 Social Media Accounts

    SocialPilot Editions & Modules

    Edition
    Professional Plan$30.001
    Small Team Plan$50.002
    Agency Plan$100.003
    1. per month - Manage 25 Social Media Accounts
    2. per month - Manage 50 Social Media Accounts
    3. per month - Manage 100 Social Media Accounts
    Additional Pricing Details
    Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

    Likelihood to Renew

    12mass

    12mass 8.2
    Based on 3 answers
    In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
    Anonymous | TrustRadius Reviewer

    SocialPilot

    No score
    No answers yet
    No answers on this topic

    Usability

    12mass

    12mass 8.2
    Based on 2 answers
    It's easy to use, after a while you'll get used to it and find it easy to navigate
    Anonymous | TrustRadius Reviewer

    SocialPilot

    SocialPilot 9.0
    Based on 1 answer
    It is powerful yet so easy to use. The social media analytics provided by this platform are easy to understand. The client's social accounts are managed easily through the client management feature without the need of waiting for the client to make you the admin to manage their page.
    Daniel Cooper | TrustRadius Reviewer

    Support Rating

    12mass

    12mass 8.2
    Based on 4 answers
    helped me every time
    Anonymous | TrustRadius Reviewer

    SocialPilot

    SocialPilot 9.0
    Based on 1 answer
    They help users make the most of SocialPilot and queries are attended to almost immediately. They even allow us to attach media to help the support team understand the query better.
    Daniel Cooper | TrustRadius Reviewer

    Implementation Rating

    12mass

    12mass 8.2
    Based on 2 answers
    see the tutorials on you tube. that helps
    Anonymous | TrustRadius Reviewer

    SocialPilot

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    12mass

    We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
    Anonymous | TrustRadius Reviewer

    SocialPilot

    Josh Walker | TrustRadius Reviewer

    Return on Investment

    12mass

    • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
    • It definitely saves time, I don't think you can ever engage with that many people manually.
    • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
    Anonymous | TrustRadius Reviewer

    SocialPilot

    • SocialPilot has helped us become more efficient in social media scheduling for our clients
    • It has reduced the amount of time it takes to draft content as well as get approval from clients
    Josh Walker | TrustRadius Reviewer

    Screenshots

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