What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 1 out of 100
Based on 6 reviews and ratings
153 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 153 reviews and ratings
Feature Set Ratings
Listening/monitoring

12mass
Feature Set Not Supported
N/A

7.9
Sprinklr Social Engagement & Sales
79%
Sprinklr Social Engagement & Sales ranks higher in 4/4 features
Sprinklr Social Engagement & Sales ranks higher in 4/4 features
Boolean keyword searches

N/A
0 Ratings

7.7
77%
42 Ratings
Filtering out noise/spam

N/A
0 Ratings

7.7
77%
45 Ratings
Sentiment analysis

N/A
0 Ratings

7.0
70%
46 Ratings
Broad channel coverage

N/A
0 Ratings

9.1
91%
45 Ratings
Publishing

12mass
Feature Set Not Supported
N/A

7.9
Sprinklr Social Engagement & Sales
79%
Sprinklr Social Engagement & Sales ranks higher in 4/4 features
Sprinklr Social Engagement & Sales ranks higher in 4/4 features
Content planning and scheduling

N/A
0 Ratings

8.0
80%
47 Ratings
Audience targeting

N/A
0 Ratings

7.5
75%
42 Ratings
Content optimization

N/A
0 Ratings

7.9
79%
40 Ratings
Workflow management

N/A
0 Ratings

8.4
84%
44 Ratings
Engagement

12mass
Feature Set Not Supported
N/A

8.2
Sprinklr Social Engagement & Sales
82%
Sprinklr Social Engagement & Sales ranks higher in 3/3 features
Sprinklr Social Engagement & Sales ranks higher in 3/3 features
Automated routing and prioritization

N/A
0 Ratings

8.5
85%
42 Ratings
Customer interaction histories

N/A
0 Ratings

7.8
78%
47 Ratings
Bulk actions

N/A
0 Ratings

8.3
83%
44 Ratings
Marketing

12mass
Feature Set Not Supported
N/A

8.7
Sprinklr Social Engagement & Sales
87%
Sprinklr Social Engagement & Sales ranks higher in 4/4 features
Sprinklr Social Engagement & Sales ranks higher in 4/4 features
Lead generation

N/A
0 Ratings

8.1
81%
29 Ratings
Content marketing

N/A
0 Ratings

9.0
90%
35 Ratings
Paid media management

N/A
0 Ratings

8.9
89%
30 Ratings
Campaigns and promotions

N/A
0 Ratings

8.9
89%
36 Ratings
Channel coverage/integration

12mass
Feature Set Not Supported
N/A

9.2
Sprinklr Social Engagement & Sales
92%
Sprinklr Social Engagement & Sales ranks higher in 7/7 features
Sprinklr Social Engagement & Sales ranks higher in 7/7 features

N/A
0 Ratings

8.9
89%
50 Ratings

N/A
0 Ratings

9.1
91%
50 Ratings

N/A
0 Ratings

9.4
94%
37 Ratings
Google+

N/A
0 Ratings

9.2
92%
25 Ratings

N/A
0 Ratings

9.1
91%
49 Ratings

N/A
0 Ratings

9.5
95%
26 Ratings
YouTube

N/A
0 Ratings

9.2
92%
35 Ratings
Reporting/analytics

12mass
Feature Set Not Supported
N/A

8.3
Sprinklr Social Engagement & Sales
83%
Sprinklr Social Engagement & Sales ranks higher in 3/3 features
Sprinklr Social Engagement & Sales ranks higher in 3/3 features
Campaign success analytics

N/A
0 Ratings

8.7
87%
48 Ratings
Real-time tracking

N/A
0 Ratings

8.2
82%
50 Ratings
Competitor analysis

N/A
0 Ratings

8.0
80%
34 Ratings
Account management

12mass
Feature Set Not Supported
N/A

8.3
Sprinklr Social Engagement & Sales
83%
Sprinklr Social Engagement & Sales ranks higher in 2/2 features
Sprinklr Social Engagement & Sales ranks higher in 2/2 features
Role-based user permissions & privileges

N/A
0 Ratings

8.4
84%
48 Ratings
Mobile access

N/A
0 Ratings

8.2
82%
42 Ratings
Attribute Ratings
- 12mass is rated higher in 1 area: Usability
- Sprinklr Social Engagement & Sales is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
Likelihood to Recommend

8.5
12mass
85%
3 Ratings

8.6
Sprinklr Social Engagement & Sales
86%
77 Ratings
Likelihood to Renew

8.2
12mass
82%
3 Ratings

8.5
Sprinklr Social Engagement & Sales
85%
28 Ratings
Usability

8.2
12mass
82%
2 Ratings

8.0
Sprinklr Social Engagement & Sales
80%
6 Ratings
Availability

12mass
N/A
0 Ratings

9.1
Sprinklr Social Engagement & Sales
91%
10 Ratings
Performance

12mass
N/A
0 Ratings

8.2
Sprinklr Social Engagement & Sales
82%
8 Ratings
Support Rating

8.2
12mass
82%
4 Ratings

8.9
Sprinklr Social Engagement & Sales
89%
51 Ratings
In-Person Training

12mass
N/A
0 Ratings

7.0
Sprinklr Social Engagement & Sales
70%
2 Ratings
Online Training

12mass
N/A
0 Ratings

8.4
Sprinklr Social Engagement & Sales
84%
3 Ratings
Implementation Rating

8.2
12mass
82%
2 Ratings

9.0
Sprinklr Social Engagement & Sales
90%
10 Ratings
Product Scalability

12mass
N/A
0 Ratings

8.2
Sprinklr Social Engagement & Sales
82%
1 Rating
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesSprinklr Social Engagement & Sales
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Senior Web Designer
PastelArrayInformation Technology & Services, 10,001+ employees
Pros
12mass
- The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
- 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
- The system gets smarter as you use it, which speeds up the conversations even further.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesSprinklr Social Engagement & Sales
- Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
- Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
- Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.

Verified User
Manager in Social Media
Consumer Services Company, 10,001+ employeesCons
12mass
- Should add a Facebook private messages option.
- If my brand wasn't mentioned so much I don't think I would need to use it.
- Sometimes the site is slow.

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesSprinklr Social Engagement & Sales
- Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
- Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Director, Global Brand PR Content & Multimedia
InterContinental Hotels Group (IHG®)Hospitality, 10,001+ employees
Pricing Details
12mass
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Sprinklr Social Engagement & Sales
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
12mass
12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesSprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Social Media Marketing and Community Manager
Auction.comReal Estate, 501-1000 employees
Usability
12mass
12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate

Verified User
Employee in Marketing
Internet Company, 11-50 employeesSprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Digital Content Strategist
GrowthWeaverMarketing and Advertising, 11-50 employees
Reliability and Availability
12mass
No score
No answers yet
No answers on this topic
Sprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Head of Content & Social Media
GrouponMarketing and Advertising, 10,001+ employees
Performance
12mass
No score
No answers yet
No answers on this topic
Sprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.

Verified User
Manager in Marketing
Airlines/Aviation Company, 5001-10,000 employeesSupport Rating
12mass
12mass 8.2
Based on 4 answers
helped me every time

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesSprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 8.9
Based on 51 answers
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.

Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employeesIn-Person Training
12mass
No score
No answers yet
No answers on this topic
Sprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.

Verified User
Consultant in Marketing
Management Consulting Company, 201-500 employeesOnline Training
12mass
No score
No answers yet
No answers on this topic
Sprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.

Verified User
Manager in Marketing
Airlines/Aviation Company, 5001-10,000 employeesImplementation Rating
12mass
12mass 8.2
Based on 2 answers
see the tutorials on you tube. that helps

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesSprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs

Verified User
Analyst in Social Media
Retail Company, 10,001+ employeesAlternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesSprinklr Social Engagement & Sales
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.

Verified User
Manager in Social Media
Consumer Electronics Company, 10,001+ employeesScalability
12mass
No score
No answers yet
No answers on this topic
Sprinklr Social Engagement & Sales
Sprinklr Social Engagement & Sales 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Head of Social Media Infrastructure
PayPalFinancial Services, 10,001+ employees
Return on Investment
12mass
- Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
- It definitely saves time, I don't think you can ever engage with that many people manually.
- More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesSprinklr Social Engagement & Sales
- Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
- Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
- If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
CEO
MobloggyRetail, 1-10 employees