What users are saying about
6 Ratings
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Score 1 out of 100
153 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Listening/monitoring

    12mass

    Feature Set Not Supported
    N/A
    7.9

    Sprinklr Social Engagement & Sales

    79%
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.7
    77%
    42 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.7
    77%
    45 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.0
    70%
    46 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    9.1
    91%
    45 Ratings

    Publishing

    12mass

    Feature Set Not Supported
    N/A
    7.9

    Sprinklr Social Engagement & Sales

    79%
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.0
    80%
    47 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.5
    75%
    42 Ratings

    Content optimization

    N/A
    0 Ratings
    7.9
    79%
    40 Ratings

    Workflow management

    N/A
    0 Ratings
    8.4
    84%
    44 Ratings

    Engagement

    12mass

    Feature Set Not Supported
    N/A
    8.2

    Sprinklr Social Engagement & Sales

    82%
    Sprinklr Social Engagement & Sales ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    8.5
    85%
    42 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.8
    78%
    47 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.3
    83%
    44 Ratings

    Marketing

    12mass

    Feature Set Not Supported
    N/A
    8.7

    Sprinklr Social Engagement & Sales

    87%
    Sprinklr Social Engagement & Sales ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    8.1
    81%
    29 Ratings

    Content marketing

    N/A
    0 Ratings
    9.0
    90%
    35 Ratings

    Paid media management

    N/A
    0 Ratings
    8.9
    89%
    30 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    8.9
    89%
    36 Ratings

    Channel coverage/integration

    12mass

    Feature Set Not Supported
    N/A
    9.2

    Sprinklr Social Engagement & Sales

    92%
    Sprinklr Social Engagement & Sales ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    8.9
    89%
    50 Ratings

    Facebook

    N/A
    0 Ratings
    9.1
    91%
    50 Ratings

    LinkedIn

    N/A
    0 Ratings
    9.4
    94%
    37 Ratings

    Google+

    N/A
    0 Ratings
    9.2
    92%
    25 Ratings

    Instagram

    N/A
    0 Ratings
    9.1
    91%
    49 Ratings

    Pinterest

    N/A
    0 Ratings
    9.5
    95%
    26 Ratings

    YouTube

    N/A
    0 Ratings
    9.2
    92%
    35 Ratings

    Reporting/analytics

    12mass

    Feature Set Not Supported
    N/A
    8.3

    Sprinklr Social Engagement & Sales

    83%
    Sprinklr Social Engagement & Sales ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.7
    87%
    48 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.2
    82%
    50 Ratings

    Competitor analysis

    N/A
    0 Ratings
    8.0
    80%
    34 Ratings

    Account management

    12mass

    Feature Set Not Supported
    N/A
    8.3

    Sprinklr Social Engagement & Sales

    83%
    Sprinklr Social Engagement & Sales ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.4
    84%
    48 Ratings

    Mobile access

    N/A
    0 Ratings
    8.2
    82%
    42 Ratings

    Attribute Ratings

    • 12mass is rated higher in 1 area: Usability
    • Sprinklr Social Engagement & Sales is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating

    Likelihood to Recommend

    8.5

    12mass

    85%
    3 Ratings
    8.6

    Sprinklr Social Engagement & Sales

    86%
    77 Ratings

    Likelihood to Renew

    8.2

    12mass

    82%
    3 Ratings
    8.5

    Sprinklr Social Engagement & Sales

    85%
    28 Ratings

    Usability

    8.2

    12mass

    82%
    2 Ratings
    8.0

    Sprinklr Social Engagement & Sales

    80%
    6 Ratings

    Availability

    12mass

    N/A
    0 Ratings
    9.1

    Sprinklr Social Engagement & Sales

    91%
    10 Ratings

    Performance

    12mass

    N/A
    0 Ratings
    8.2

    Sprinklr Social Engagement & Sales

    82%
    8 Ratings

    Support Rating

    8.2

    12mass

    82%
    4 Ratings
    8.9

    Sprinklr Social Engagement & Sales

    89%
    51 Ratings

    In-Person Training

    12mass

    N/A
    0 Ratings
    7.0

    Sprinklr Social Engagement & Sales

    70%
    2 Ratings

    Online Training

    12mass

    N/A
    0 Ratings
    8.4

    Sprinklr Social Engagement & Sales

    84%
    3 Ratings

    Implementation Rating

    8.2

    12mass

    82%
    2 Ratings
    9.0

    Sprinklr Social Engagement & Sales

    90%
    10 Ratings

    Product Scalability

    12mass

    N/A
    0 Ratings
    8.2

    Sprinklr Social Engagement & Sales

    82%
    1 Rating

    Likelihood to Recommend

    12mass

    The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    In my perspective, I would say Sprinklr Modern Sales &
    Engagement is best suited for teams and organizations who are more involved in
    automating social media activities, getting a great analytical report on
    activity engagement, and generating lists and bolds that helps determine the
    trends and events, etc. One of the best tools that one could use for clients
    with every information they would need.
    Tahseen Fatima | TrustRadius Reviewer

    Pros

    12mass

    • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
    • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
    • The system gets smarter as you use it, which speeds up the conversations even further.
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
    • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
    • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
    Anonymous | TrustRadius Reviewer

    Cons

    12mass

    • Should add a Facebook private messages option.
    • If my brand wasn't mentioned so much I don't think I would need to use it.
    • Sometimes the site is slow.
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
    • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
    Romain Vezirian | TrustRadius Reviewer

    Pricing Details

    12mass

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?

    Starting Price

    Sprinklr Social Engagement & Sales

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    12mass

    12mass 8.2
    Based on 3 answers
    In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 8.5
    Based on 28 answers
    I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
    Kira Swain | TrustRadius Reviewer

    Usability

    12mass

    12mass 8.2
    Based on 2 answers
    It's easy to use, after a while you'll get used to it and find it easy to navigate
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 8.0
    Based on 6 answers
    Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
    Meg Ruggieri | TrustRadius Reviewer

    Reliability and Availability

    12mass

    No score
    No answers yet
    No answers on this topic

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 9.1
    Based on 10 answers
    Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
    Paul Matson | TrustRadius Reviewer

    Performance

    12mass

    No score
    No answers yet
    No answers on this topic

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 8.2
    Based on 8 answers
    Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
    Anonymous | TrustRadius Reviewer

    Support Rating

    12mass

    12mass 8.2
    Based on 4 answers
    helped me every time
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 8.9
    Based on 51 answers
    Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    12mass

    No score
    No answers yet
    No answers on this topic

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 7.0
    Based on 2 answers
    I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
    Anonymous | TrustRadius Reviewer

    Online Training

    12mass

    No score
    No answers yet
    No answers on this topic

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 8.4
    Based on 3 answers
    Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    12mass

    12mass 8.2
    Based on 2 answers
    see the tutorials on you tube. that helps
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 9.0
    Based on 10 answers
    The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    12mass

    We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
    Anonymous | TrustRadius Reviewer

    Scalability

    12mass

    No score
    No answers yet
    No answers on this topic

    Sprinklr Social Engagement & Sales

    Sprinklr Social Engagement & Sales 8.2
    Based on 1 answer
    Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
    Sonja Broze | TrustRadius Reviewer

    Return on Investment

    12mass

    • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
    • It definitely saves time, I don't think you can ever engage with that many people manually.
    • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
    Anonymous | TrustRadius Reviewer

    Sprinklr Social Engagement & Sales

    • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
    • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
    • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
    Rebecca Ruck | TrustRadius Reviewer

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