What users are saying about
6 Ratings

Sprinklr Social + Messaging Suite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
110 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101

Sprinklr Social + Messaging Suite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
110 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
No photo available

Sprinklr Social + Messaging Suite

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Sprinklr Social + Messaging Suite
7.2
Boolean keyword searches
12mass
Sprinklr Social + Messaging Suite
7.7
Filtering out noise/spam
12mass
Sprinklr Social + Messaging Suite
6.5
Sentiment analysis
12mass
Sprinklr Social + Messaging Suite
6.2
Broad channel coverage
12mass
Sprinklr Social + Messaging Suite
8.4

Publishing

12mass
Sprinklr Social + Messaging Suite
7.5
Content planning and scheduling
12mass
Sprinklr Social + Messaging Suite
8.4
Audience targeting
12mass
Sprinklr Social + Messaging Suite
6.9
Content optimization
12mass
Sprinklr Social + Messaging Suite
7.3
Workflow management
12mass
Sprinklr Social + Messaging Suite
7.5

Engagement

12mass
Sprinklr Social + Messaging Suite
8.1
Automated routing and prioritization
12mass
Sprinklr Social + Messaging Suite
7.7
Customer interaction histories
12mass
Sprinklr Social + Messaging Suite
8.2
Bulk actions
12mass
Sprinklr Social + Messaging Suite
8.3

Marketing

12mass
Sprinklr Social + Messaging Suite
7.2
Lead generation
12mass
Sprinklr Social + Messaging Suite
7.2
Content marketing
12mass
Sprinklr Social + Messaging Suite
8.1
Paid media management
12mass
Sprinklr Social + Messaging Suite
6.6
Campaigns and promotions
12mass
Sprinklr Social + Messaging Suite
6.9

Channel coverage/integration

12mass
Sprinklr Social + Messaging Suite
8.2
Twitter
12mass
Sprinklr Social + Messaging Suite
9.4
Facebook
12mass
Sprinklr Social + Messaging Suite
8.8
LinkedIn
12mass
Sprinklr Social + Messaging Suite
8.8
Google+
12mass
Sprinklr Social + Messaging Suite
8.7
Instagram
12mass
Sprinklr Social + Messaging Suite
8.0
Pinterest
12mass
Sprinklr Social + Messaging Suite
6.8
YouTube
12mass
Sprinklr Social + Messaging Suite
6.8

Reporting/analytics

12mass
Sprinklr Social + Messaging Suite
8.4
Campaign success analytics
12mass
Sprinklr Social + Messaging Suite
9.0
Real-time tracking
12mass
Sprinklr Social + Messaging Suite
8.1
Competitor analysis
12mass
Sprinklr Social + Messaging Suite
7.9

Account management

12mass
Sprinklr Social + Messaging Suite
7.4
Role-based user permissions & privileges
12mass
Sprinklr Social + Messaging Suite
8.2
Mobile access
12mass
Sprinklr Social + Messaging Suite
6.6

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available
  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Rebecca Ruck profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Sprinklr Social + Messaging Suite8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Sprinklr Social + Messaging Suite8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite9.1
Based on 5 answers
Sprinklr has been very reliable in this area.
No photo available

Performance

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
Sprinklr Social + Messaging Suite9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
Sprinklr Social + Messaging Suite9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available
I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available
  • Sprinklr saves time.
  • Sprinklr provides in depth analytics that are vital for proving ROI in areas such as customer service, engagement, growth, and marketing/conversion.
  • Sprinklr's workflow makes it simple for social and customer service teams to work seamlessly in the UI to manage customer inquiries and complaints and is able to track response times and volume.
Jonathan Hatch profile photo

Screenshots

12mass
Sprinklr Social + Messaging Suite

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

12mass More Information

Sprinklr Social + Messaging Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr Social + Messaging Suite More Information