What users are saying about
6 Ratings
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113 Ratings
6 Ratings
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Score 1 out of 101

Sprinklr Modern Engagement

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113 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
No photo available

Sprinklr Modern Engagement

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Sprinklr Modern Engagement
7.0
Boolean keyword searches
12mass
Sprinklr Modern Engagement
7.4
Filtering out noise/spam
12mass
Sprinklr Modern Engagement
6.4
Sentiment analysis
12mass
Sprinklr Modern Engagement
6.1
Broad channel coverage
12mass
Sprinklr Modern Engagement
8.2

Publishing

12mass
Sprinklr Modern Engagement
7.3
Content planning and scheduling
12mass
Sprinklr Modern Engagement
8.3
Audience targeting
12mass
Sprinklr Modern Engagement
6.7
Content optimization
12mass
Sprinklr Modern Engagement
7.3
Workflow management
12mass
Sprinklr Modern Engagement
7.1

Engagement

12mass
Sprinklr Modern Engagement
8.0
Automated routing and prioritization
12mass
Sprinklr Modern Engagement
7.8
Customer interaction histories
12mass
Sprinklr Modern Engagement
8.2
Bulk actions
12mass
Sprinklr Modern Engagement
8.2

Marketing

12mass
Sprinklr Modern Engagement
7.2
Lead generation
12mass
Sprinklr Modern Engagement
7.3
Content marketing
12mass
Sprinklr Modern Engagement
8.1
Paid media management
12mass
Sprinklr Modern Engagement
6.6
Campaigns and promotions
12mass
Sprinklr Modern Engagement
6.9

Channel coverage/integration

12mass
Sprinklr Modern Engagement
8.1
Twitter
12mass
Sprinklr Modern Engagement
9.2
Facebook
12mass
Sprinklr Modern Engagement
8.6
LinkedIn
12mass
Sprinklr Modern Engagement
8.9
Google+
12mass
Sprinklr Modern Engagement
8.8
Instagram
12mass
Sprinklr Modern Engagement
7.7
Pinterest
12mass
Sprinklr Modern Engagement
6.8
YouTube
12mass
Sprinklr Modern Engagement
6.8

Reporting/analytics

12mass
Sprinklr Modern Engagement
8.3
Campaign success analytics
12mass
Sprinklr Modern Engagement
9.0
Real-time tracking
12mass
Sprinklr Modern Engagement
7.9
Competitor analysis
12mass
Sprinklr Modern Engagement
8.0

Account management

12mass
Sprinklr Modern Engagement
7.3
Role-based user permissions & privileges
12mass
Sprinklr Modern Engagement
8.0
Mobile access
12mass
Sprinklr Modern Engagement
6.7

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

12mass

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available

Sprinklr Modern Engagement

  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Romain Vezirian profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Great usability. No need to collect data from 3-5 websites for reports. One stop and you can collect all pertinent information for clients and customers.
Sean McNamara profile photo

Reliability and Availability

12mass

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

12mass

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Sprinklr Modern Engagement

Sprinklr Modern Engagement 1.0
Based on 8 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

12mass

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

12mass

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available

Sprinklr Modern Engagement

Sprinklr is the preferred platform at my company. I used Social Bakers extensively at my previous company and liked it better. Even though the two have similar features (social publishing, content management, etc.), I found Social Bakers' user interface to be much clearer and easier to use. I also found Social Bakers' reporting capabilities to be more customizable.
Sprinklr remains a very strong platform so I would recommend testing out both before making a final decision.
Romain Vezirian profile photo

Scalability

12mass

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

Sprinklr Modern Engagement

  • Much better global oversight of what's going on social media, for teams that don't necessarily sit together
  • Time saver for community management, with the ability to look at all interactions and messages at a glance
Romain Vezirian profile photo

Screenshots

12mass

Sprinklr Modern Engagement

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

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