What users are saying about
6 Ratings
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Score 1 out of 100
20 Ratings
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Score 8.8 out of 100

Attribute Ratings

  • 12mass is rated higher in 1 area: Likelihood to Renew
  • Synthesio Social Intelligence Suite is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.5

12mass

85%
3 Ratings
9.0

Synthesio Social Intelligence Suite

90%
6 Ratings

Likelihood to Renew

8.2

12mass

82%
3 Ratings
7.0

Synthesio Social Intelligence Suite

70%
2 Ratings

Usability

8.2

12mass

82%
2 Ratings

Synthesio Social Intelligence Suite

N/A
0 Ratings

Support Rating

8.2

12mass

82%
4 Ratings
10.0

Synthesio Social Intelligence Suite

100%
2 Ratings

Implementation Rating

8.2

12mass

82%
2 Ratings

Synthesio Social Intelligence Suite

N/A
0 Ratings

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Ipsos

It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
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Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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Ipsos

  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
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Cons

12mass

  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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Ipsos

  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
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Pricing Details

12mass

Starting Price

Editions & Modules

12mass editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Synthesio Social Intelligence Suite

    Starting Price

    $0 per month

    Editions & Modules

    Synthesio Social Intelligence Suite editions and modules pricing
    EditionModules
    Synthesio$1,200.001

    Footnotes

    1. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    12mass

    In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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    Ipsos

    Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
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    Usability

    12mass

    It's easy to use, after a while you'll get used to it and find it easy to navigate
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    Ipsos

    No answers on this topic

    Support Rating

    12mass

    helped me every time
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    Ipsos

    Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
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    Implementation Rating

    12mass

    see the tutorials on you tube. that helps
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    Ipsos

    No answers on this topic

    Alternatives Considered

    12mass

    We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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    Ipsos

    I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
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    Return on Investment

    12mass

    • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
    • It definitely saves time, I don't think you can ever engage with that many people manually.
    • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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    Ipsos

    • It has helped us understanding the on going topics on our social page quite well.
    • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
    • Employees feel really happy with the tool because it lets them do the work fast and securely.
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