What users are saying about

12mass

6 Ratings

Tailwind

4 Ratings

12mass

6 Ratings
Score 1 out of 101

Tailwind

4 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Tailwind

Tailwind is great for teams of all sizes. I used it as a team of one but don't doubt that it can be used well on a larger team. Ideally, I'd have an employee responsible for loading pins to Pinterest weekly. A team that used batch work would like Tailwind very well.

Feature Rating Comparison

Publishing

12mass
Tailwind
7.8
Content planning and scheduling
12mass
Tailwind
10.0
Audience targeting
12mass
Tailwind
5.0
Content optimization
12mass
Tailwind
8.0
Workflow management
12mass
Tailwind
8.0

Engagement

12mass
Tailwind
4.5
Automated routing and prioritization
12mass
Tailwind
1.0
Bulk actions
12mass
Tailwind
8.0

Marketing

12mass
Tailwind
8.0
Lead generation
12mass
Tailwind
8.0
Content marketing
12mass
Tailwind
8.0

Channel coverage/integration

12mass
Tailwind
10.0
Instagram
12mass
Tailwind
10.0
Pinterest
12mass
Tailwind
10.0

Reporting/analytics

12mass
Tailwind
6.3
Campaign success analytics
12mass
Tailwind
7.0
Real-time tracking
12mass
Tailwind
7.0
Competitor analysis
12mass
Tailwind
5.0

Account management

12mass
Tailwind
6.0
Role-based user permissions & privileges
12mass
Tailwind
5.0
Mobile access
12mass
Tailwind
7.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Tailwind is great for scheduling Pinterest pins.
  • Tailwind works very well at helping you find new pins.
  • Tailwind is perfect for batch working!

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • I wish Tailwind scheduled a certain number of pins to a particular board at once instead of just having a common queue.
  • I'm not a fan of the pricing structure. To get unlimited pins you had to pay in full. Ultimately, that's why my subscription lapsed.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No answers on this topic

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • I believe there was a slight uptick in traffic when I actively used Tailwind, but I didn't establish strategies that made it significant enough.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Tailwind

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details