What users are saying about
6 Ratings
8 Ratings
6 Ratings
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Score 1 out of 101
8 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
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Tailwind

Tailwind has mastered automation. They made it really easy to increase my presence on Pinterest. Along the way of my free trial, they sent really great tutorials about how to best use the service. This being said, they would be ideal for any brand that is looking to get noticed on social media. Facebook is pretty much a dying service in my opinion, and Pinterest is a huge platform where people go to discover. It is overlooked by many but definitely has some compelling stats to prove why it is a great place to get noticed and direct people to your website.
heather figi profile photo

Feature Rating Comparison

Publishing

12mass
Tailwind
8.4
Content planning and scheduling
12mass
Tailwind
9.1
Audience targeting
12mass
Tailwind
7.4
Content optimization
12mass
Tailwind
8.1
Workflow management
12mass
Tailwind
8.9

Engagement

12mass
Tailwind
7.4
Automated routing and prioritization
12mass
Tailwind
6.0
Bulk actions
12mass
Tailwind
8.8

Marketing

12mass
Tailwind
8.0
Lead generation
12mass
Tailwind
8.7
Content marketing
12mass
Tailwind
7.3
Paid media management
12mass
Tailwind
8.0
Campaigns and promotions
12mass
Tailwind
8.0

Channel coverage/integration

12mass
Tailwind
9.7
Instagram
12mass
Tailwind
9.5
Pinterest
12mass
Tailwind
9.8

Reporting/analytics

12mass
Tailwind
7.4
Campaign success analytics
12mass
Tailwind
8.6
Real-time tracking
12mass
Tailwind
8.7
Competitor analysis
12mass
Tailwind
5.0

Account management

12mass
Tailwind
7.1
Role-based user permissions & privileges
12mass
Tailwind
7.4
Mobile access
12mass
Tailwind
6.8

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
  • Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
  • Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
heather figi profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
  • Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.
heather figi profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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No score
No answers yet
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Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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No score
No answers yet
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Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
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When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • Tailwind effortlessly increased my presence on Pinterest.
  • Tailwind requires some learning from the user but overall is pretty easy to figure out.
  • Tailwind did not increase my ROI.
  • Tailwind slightly increased my Pinterest views and followers but not enough for me to extend beyond the free trial.
heather figi profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Tailwind

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details