12mass vs. Viraltag

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
Viraltag
Score 8.7 out of 10
N/A
Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.N/A
Pricing
12massViraltag
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
12massViraltag
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
12massViraltag
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
Viraltag
9.0
1 Ratings
17% above category average
Boolean keyword searches00 Ratings10.01 Ratings
Filtering out noise/spam00 Ratings8.01 Ratings
Sentiment analysis00 Ratings9.01 Ratings
Broad channel coverage00 Ratings9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Viraltag
9.3
2 Ratings
16% above category average
Content planning and scheduling00 Ratings10.02 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings8.02 Ratings
Workflow management00 Ratings10.02 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Viraltag
8.3
2 Ratings
3% above category average
Automated routing and prioritization00 Ratings8.02 Ratings
Customer interaction histories00 Ratings9.01 Ratings
Bulk actions00 Ratings8.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Viraltag
9.5
1 Ratings
22% above category average
Lead generation00 Ratings10.01 Ratings
Content marketing00 Ratings9.01 Ratings
Paid media management00 Ratings10.01 Ratings
Campaigns and promotions00 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
12mass
-
Ratings
Viraltag
9.2
2 Ratings
8% above category average
Twitter00 Ratings9.02 Ratings
Facebook00 Ratings9.02 Ratings
LinkedIn00 Ratings9.01 Ratings
Google+00 Ratings10.01 Ratings
Instagram00 Ratings9.01 Ratings
Pinterest00 Ratings9.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Viraltag
9.7
1 Ratings
21% above category average
Campaign success analytics00 Ratings10.01 Ratings
Real-time tracking00 Ratings10.01 Ratings
Competitor analysis00 Ratings9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
Viraltag
8.5
1 Ratings
5% above category average
Role-based user permissions & privileges00 Ratings8.01 Ratings
Mobile access00 Ratings9.01 Ratings
Best Alternatives
12massViraltag
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
12massViraltag
Likelihood to Recommend
8.5
(3 ratings)
9.0
(2 ratings)
Likelihood to Renew
8.2
(3 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
9.0
(1 ratings)
Support Rating
8.2
(2 ratings)
9.0
(1 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massViraltag
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Read full review
Viraltag Inc.
I found [Viraltag] offers great value for money. Especially, it allows you to
just manage one account for all media social media platforms namely Pinterest,
Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another
great social media posting tool), on the other hand, only allows 1 account for
1 social media platform. This implies that we have to pay more! However, [Viraltag] has
been responsive to users' requests, and it is constantly improving its features
over time.
Read full review
Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
Read full review
Viraltag Inc.
  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
Read full review
Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
Read full review
Viraltag Inc.
  • While the more costly arrangement offers Google examination, this is just insufficient for a business to see genuine commitment with our posts.
  • Visual investigations with charts, which are standard on numerous different arrangements, are just accessible in the top estimated plan at VT.
Read full review
Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Read full review
Viraltag Inc.
No answers on this topic
Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
Read full review
Viraltag Inc.
It is absolutely amazing software. I love to use this mind-blowing software.
Read full review
Support Rating
12mass
helped me every time
Read full review
Viraltag Inc.
It is very supportive by all means.
Read full review
Implementation Rating
12mass
see the tutorials on you tube. that helps
Read full review
Viraltag Inc.
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Read full review
Viraltag Inc.
We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
Read full review
Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Read full review
Viraltag Inc.
  • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
Read full review
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