What users are saying about
6 Ratings
2 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
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Viraltag

Viraltag offers an easy and affordable way to stay on top of Pinterest activity.
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Feature Rating Comparison

Publishing

12mass
Viraltag
5.7
Content planning and scheduling
12mass
Viraltag
7.0
Content optimization
12mass
Viraltag
4.0
Workflow management
12mass
Viraltag
6.0

Engagement

12mass
Viraltag
7.0
Automated routing and prioritization
12mass
Viraltag
7.0

Channel coverage/integration

12mass
Viraltag
6.7
Twitter
12mass
Viraltag
6.0
Facebook
12mass
Viraltag
5.0
Pinterest
12mass
Viraltag
9.0

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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Viraltag

  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
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Cons

12mass

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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Viraltag

  • There are occasional hiccups so platform needs to be monitored - as most social platforms do
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Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Viraltag

No score
No answers yet
No answers on this topic

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Viraltag

No score
No answers yet
No answers on this topic

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Viraltag

No score
No answers yet
No answers on this topic

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Viraltag

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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Viraltag

We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
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Return on Investment

12mass

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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Viraltag

  • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
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Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Viraltag

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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