What users are saying about
1 Ratings
1 Ratings
1 Ratings
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Score 9 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

17hats

I think it's great for businesses who offer monthly services and want to automate their invoicing. Even for businesses who offer one-off services as well.
Marli Espinales | TrustRadius Reviewer

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

17hats
9.2
Custora
8.5
Customer data management / contact management
17hats
9.0
Custora
9.0
Workflow management
17hats
9.0
Custora
8.0
Integration with email client (e.g., Outlook or Gmail)
17hats
9.0
Custora
9.0
Contract management
17hats
10.0
Custora
Quote & order management
17hats
10.0
Custora
Interaction tracking
17hats
8.0
Custora
Territory management
17hats
Custora
8.0

Customer Service & Support

17hats
8.0
Custora
Case management
17hats
8.0
Custora

Marketing Automation

17hats
8.0
Custora
Lead management
17hats
8.0
Custora

CRM Project Management

17hats
9.5
Custora
Task management
17hats
9.0
Custora
Billing and invoicing management
17hats
10.0
Custora

Customization

17hats
8.0
Custora
9.0
Custom fields
17hats
8.0
Custora
9.0
Custom objects
17hats
Custora
9.0
API for custom integration
17hats
Custora
9.0

Security

17hats
9.5
Custora
Single sign-on capability
17hats
10.0
Custora
Role-based user permissions
17hats
9.0
Custora

Integrations with 3rd-party Software

17hats
8.0
Custora
9.0
Marketing automation
17hats
8.0
Custora
9.0

Platform

17hats
8.0
Custora
Mobile access
17hats
8.0
Custora

Pros

17hats

  • Invoicing
  • Creating online questionnaire
Marli Espinales | TrustRadius Reviewer

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Cons

17hats

  • Cheaper credit card charges
  • Ability to tweak their questionnaires a bit more
Marli Espinales | TrustRadius Reviewer

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Support Rating

17hats

17hats 8.0
Based on 1 answer
It's chat based so you have to wait a bit to hear back from them but they have gotten quicker with their responses which I appreciate.
Marli Espinales | TrustRadius Reviewer

Custora

No score
No answers yet
No answers on this topic

Alternatives Considered

17hats

No answers on this topic

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Return on Investment

17hats

  • ROI - Saves me time on creating invoices and questionnaires.
Marli Espinales | TrustRadius Reviewer

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Pricing Details

17hats

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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