What users are saying about
37 Ratings
1 Ratings
37 Ratings
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Score 8 out of 100
1 Ratings
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Score 9 out of 100

Likelihood to Recommend

1CRM

It is well suited for a small enterprise which is looking at budget as its main constraint, as this is literally the best priced model at $12 a month. Then again it provides much more than the basic CRM functionality, this also is good for any medium enterprises looking to work on its productivity in all the intertwined departments of sales, marketing, order management, project management, and finance.
Prashant Choudhary | TrustRadius Reviewer

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

1CRM
9.0
Custora
8.5
Customer data management / contact management
1CRM
9.0
Custora
9.0
Workflow management
1CRM
9.0
Custora
8.0
Territory management
1CRM
9.0
Custora
8.0
Opportunity management
1CRM
10.0
Custora
Integration with email client (e.g., Outlook or Gmail)
1CRM
9.0
Custora
9.0
Contract management
1CRM
7.0
Custora
Quote & order management
1CRM
10.0
Custora
Interaction tracking
1CRM
9.0
Custora
Channel / partner relationship management
1CRM
9.0
Custora

Customer Service & Support

1CRM
9.3
Custora
Case management
1CRM
10.0
Custora
Call center management
1CRM
9.0
Custora
Help desk management
1CRM
9.0
Custora

Marketing Automation

1CRM
10.0
Custora
Lead management
1CRM
10.0
Custora
Email marketing
1CRM
10.0
Custora

CRM Project Management

1CRM
9.7
Custora
Task management
1CRM
9.0
Custora
Billing and invoicing management
1CRM
10.0
Custora
Reporting
1CRM
10.0
Custora

CRM Reporting & Analytics

1CRM
9.0
Custora
Forecasting
1CRM
8.0
Custora
Pipeline visualization
1CRM
9.0
Custora
Customizable reports
1CRM
10.0
Custora

Customization

1CRM
8.5
Custora
9.0
Custom fields
1CRM
8.0
Custora
9.0
Custom objects
1CRM
8.0
Custora
9.0
Scripting environment
1CRM
9.0
Custora
API for custom integration
1CRM
9.0
Custora
9.0

Security

1CRM
8.5
Custora
Single sign-on capability
1CRM
8.0
Custora
Role-based user permissions
1CRM
9.0
Custora

Social CRM

1CRM
7.5
Custora
Social data
1CRM
7.0
Custora
Social engagement
1CRM
8.0
Custora

Integrations with 3rd-party Software

1CRM
9.5
Custora
9.0
Marketing automation
1CRM
9.0
Custora
9.0
Compensation management
1CRM
10.0
Custora

Platform

1CRM
9.0
Custora
Mobile access
1CRM
9.0
Custora

Pros

1CRM

  • Sales management.
  • Marketing management.
Prashant Choudhary | TrustRadius Reviewer

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Cons

1CRM

  • Some random logouts but way less compared to others.
  • Becomes a little cluttered as it has all products, services and order management.
Prashant Choudhary | TrustRadius Reviewer

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Alternatives Considered

1CRM

1CRM has the lowest price and is not just a CRM but a bundle of efficient tools in one package that improves the motion of the entire framework in an organization in a fluid and synchronized way. It provides a platform to improve the productivity on each and every step and the power to coalesce several departments to work in an orderly manner.
This helps any small or medium enterprises unleash the power of automation as well as overall management of projects, services and deliverables.
Prashant Choudhary | TrustRadius Reviewer

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Return on Investment

1CRM

  • It has overall increased sales productivity.
  • Has reduced lead time for customer and made the deliveries faster and more efficient.
Prashant Choudhary | TrustRadius Reviewer

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Pricing Details

1CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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