What users are saying about
23 Ratings
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Top Rated
112 Ratings
23 Ratings
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Score 7.1 out of 101

Bronto

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Top Rated
112 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

1ShoppingCart

It's really user preference. Some people have been told by other colleagues that it's a great system to use so they want to go with that. There are other systems that do exactly the same thing. I have not found that 1ShoppingCart has any unique features that would lead me to persuade a client to use it over another one. I usually have clients look at two or three options and give feedback. Sometimes it comes down to monthly prices.
No photo available

Bronto

We've used Bronto for the past year or so with a couple of our larger clients. It's super easy to work with and offers good strategies to get the most out of our email marketing campaigns. It has automated responders that help with e-newsletters and campaign sign-ups, which streamlines our workload and saves us the headache of tracking all this stuff ourselves. This software is ideal for large companies with huge returns.
No photo available

Feature Rating Comparison

Online Storefront

1ShoppingCart
7.9
Bronto
Product catalog & listings
1ShoppingCart
7.5
Bronto
Product management
1ShoppingCart
8.0
Bronto
Bulk product upload
1ShoppingCart
9.0
Bronto
Branding
1ShoppingCart
7.5
Bronto
Mobile storefront
1ShoppingCart
9.0
Bronto
Product variations
1ShoppingCart
9.0
Bronto
Website integration
1ShoppingCart
7.0
Bronto
Visual customization
1ShoppingCart
7.0
Bronto
CMS
1ShoppingCart
7.0
Bronto

Online Shopping Cart

1ShoppingCart
8.0
Bronto
Abandoned cart recovery
1ShoppingCart
9.0
Bronto
Checkout user experience
1ShoppingCart
7.0
Bronto

Online Payment System

1ShoppingCart
7.5
Bronto
eCommerce security
1ShoppingCart
7.5
Bronto

eCommerce Marketing

1ShoppingCart
7.5
Bronto
Promotions & discounts
1ShoppingCart
8.0
Bronto
Personalized recommendations
1ShoppingCart
7.5
Bronto
SEO
1ShoppingCart
7.0
Bronto

eCommerce Business Management

1ShoppingCart
9.0
Bronto
Multi-site management
1ShoppingCart
9.0
Bronto
Order processing
1ShoppingCart
9.0
Bronto
Inventory management
1ShoppingCart
9.0
Bronto
Shipping
1ShoppingCart
9.0
Bronto
Custom functionality
1ShoppingCart
9.0
Bronto

Email & Online Marketing

1ShoppingCart
Bronto
8.0
WYSIWYG email editor
1ShoppingCart
Bronto
8.1
Dynamic content
1ShoppingCart
Bronto
7.5
Ability to test dynamic content
1ShoppingCart
Bronto
7.2
Landing pages
1ShoppingCart
Bronto
6.9
A/B testing
1ShoppingCart
Bronto
8.2
Mobile optimization
1ShoppingCart
Bronto
7.8
Email deliverability
1ShoppingCart
Bronto
8.8
List management
1ShoppingCart
Bronto
8.5
Triggered drip sequences
1ShoppingCart
Bronto
8.6

Reporting & Analytics

1ShoppingCart
Bronto
7.3
Dashboards
1ShoppingCart
Bronto
7.7
Standard reports
1ShoppingCart
Bronto
7.3
Custom reports
1ShoppingCart
Bronto
6.9

Pros

1ShoppingCart

  • Email Marketing - Easy to use templates but you can also use your custom html template.
  • Managing your list - It is easy to set up separate lists and create opt in forms for each one. It allows multiple opt in forms with customized messages for all steps of the opt in process.
  • Ecommerce - Setup of your product or service is easy. You can use buy now type buttons on the 1ShoppingCart store. Integration with your merchant account or Paypal is offered.
  • Includes an affiliate management option. This module allows you to manage an affiliate with custom links and an area to post materials for affiliates to use - such as banners.
Karen Repoli profile photo

Bronto

  • Chat support. They are the professionals behind those keyboards. Not asking someone else. Them. Right there. Get your answers fast and accurate.
  • Detailed tracking information. Sends, delivered, clicks, conversions. Anything and everything you want to know about how your emails are doing is tracked. I keep my own reporting separate in an excel sheet, but they have great reporting.
  • Automated messaging rules. Set and forget emails that hit the customer with the right information exactly when needed. The workflows allow for some REALLY cool & complex set ups too.
Johnathan Karch profile photo

Cons

1ShoppingCart

  • I found their customer service team to be confusing with their responses and not as helpful as other products customer service teams. It can be frustrating to try to decipher their responses to more complicated questions and often felt a little 'annoying' whenever I needed to reach out.
  • When creating newsletters, I found the WYSIWYG (what you see if what you get) version of creating newsletters the formatting was almost always off which always resulted in needing to send tests to myself to fix the formatting because it never showed up as it would look when it was sent. That took a lot of extra time to edit.
  • Lots of different options with reports, as a beginner you may need someone else to support you. In the beginning I needed support from other team members in how to understand and create certain reports. Not the most intuitive and user friendly until you understand what you're doing!
Eliza Hammesfahr Ceci profile photo

Bronto

  • I think a cleaner dashboard could help. The current one seems out-of-date and not as sleek as it could be.
  • The ability to host more than 100MB of content would be a great addition.
No photo available

Likelihood to Renew

1ShoppingCart

1ShoppingCart 5.5
Based on 2 answers
If I were in charge of the renewal decision I would really take a look at 1SC vs. Infusionsoft. There are many ways each are great and many ways they are different. I would look at what was best for my company and make the choice accordingly. I find that Infusionsoft has many more ways to intuitively market, segment and cultivate new leads and grow the business as a whole than 1SC currently has.
Eliza Hammesfahr Ceci profile photo

Bronto

Bronto 9.0
Based on 4 answers
As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us
No photo available

Usability

1ShoppingCart

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

1ShoppingCart

No score
No answers yet
No answers on this topic

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

1ShoppingCart

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 1 answer
No photo available

Support

1ShoppingCart

No score
No answers yet
No answers on this topic

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

Online Training

1ShoppingCart

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
No photo available

Implementation

1ShoppingCart

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

1ShoppingCart

1SC was chosen years ago for the companies I've used it for. At that point they were one of the only companies offering this kind of service. The ability to have customers all in one place, have opt-ins to keep building the list and ability to add hundreds of products and programs and add these to the website are all reasons the company continues to use 1SC
Eliza Hammesfahr Ceci profile photo

Bronto

Bronto is not cheap, but it's valuable if you use it correctly. MailChimp has a better message editor and better third party apps, and is cheaper than Bronto and it more honest and transparent in pricing (very important for a partner!). Bronto has better segmentation tools and better workflow creation and management (for Drips) but it's hard to trust them. We are probably moving to Mail Chimp this year. Listrak is very similar to Bronto at a much lower price point. We have found the Bronto UI and Mail Chimp UI better, cleaner and more intuitive than Listrak - which cuts down on mistakes and headaches for our team - but Listrak has gotten better over the last 2 years and we have strongly considered them and are looking again at them this year.
McKane Davis profile photo

Return on Investment

1ShoppingCart

  • Better ability to gather information quickly for customers to support in the customer service response time
  • Faster lead conversion
  • Ability for multiple users to use the product under different user names so the team can work on different projects at once
  • Unless you know HTML the newsletters can take some time to be formatted correctly based on other programs
Eliza Hammesfahr Ceci profile photo

Bronto

  • Overall, we've seen a positive ROI on email marketing.
  • We have been using Bronto for so long that we don't really have any benchmarks - but we do see a healthy ROI.
No photo available

Pricing Details

1ShoppingCart

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Request pricing at info@bronto.com.

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