What users are saying about
23 Ratings
1 Ratings
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Add comparison

Likelihood to Recommend

1ShoppingCart

It's really user preference. Some people have been told by other colleagues that it's a great system to use so they want to go with that. There are other systems that do exactly the same thing. I have not found that 1ShoppingCart has any unique features that would lead me to persuade a client to use it over another one. I usually have clients look at two or three options and give feedback. Sometimes it comes down to monthly prices.
No photo available

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
No photo available

Feature Rating Comparison

Online Storefront

1ShoppingCart
7.9
Custora
Product catalog & listings
1ShoppingCart
7.5
Custora
Product management
1ShoppingCart
8.0
Custora
Bulk product upload
1ShoppingCart
9.0
Custora
Branding
1ShoppingCart
7.5
Custora
Mobile storefront
1ShoppingCart
9.0
Custora
Product variations
1ShoppingCart
9.0
Custora
Website integration
1ShoppingCart
7.0
Custora
Visual customization
1ShoppingCart
7.0
Custora
CMS
1ShoppingCart
7.0
Custora

Online Shopping Cart

1ShoppingCart
8.0
Custora
Abandoned cart recovery
1ShoppingCart
9.0
Custora
Checkout user experience
1ShoppingCart
7.0
Custora

Online Payment System

1ShoppingCart
7.5
Custora
eCommerce security
1ShoppingCart
7.5
Custora

eCommerce Marketing

1ShoppingCart
7.5
Custora
Promotions & discounts
1ShoppingCart
8.0
Custora
Personalized recommendations
1ShoppingCart
7.5
Custora
SEO
1ShoppingCart
7.0
Custora

eCommerce Business Management

1ShoppingCart
9.0
Custora
Multi-site management
1ShoppingCart
9.0
Custora
Order processing
1ShoppingCart
9.0
Custora
Inventory management
1ShoppingCart
9.0
Custora
Shipping
1ShoppingCart
9.0
Custora
Custom functionality
1ShoppingCart
9.0
Custora

Sales Force Automation

1ShoppingCart
Custora
8.5
Customer data management / contact management
1ShoppingCart
Custora
9.0
Workflow management
1ShoppingCart
Custora
8.0
Territory management
1ShoppingCart
Custora
8.0
Integration with email client (e.g., Outlook or Gmail)
1ShoppingCart
Custora
9.0

Customization

1ShoppingCart
Custora
9.0
Custom fields
1ShoppingCart
Custora
9.0
Custom objects
1ShoppingCart
Custora
9.0
API for custom integration
1ShoppingCart
Custora
9.0

Integrations with 3rd-party Software

1ShoppingCart
Custora
9.0
Marketing automation
1ShoppingCart
Custora
9.0

Pros

  • Email Marketing - Easy to use templates but you can also use your custom html template.
  • Managing your list - It is easy to set up separate lists and create opt in forms for each one. It allows multiple opt in forms with customized messages for all steps of the opt in process.
  • Ecommerce - Setup of your product or service is easy. You can use buy now type buttons on the 1ShoppingCart store. Integration with your merchant account or Paypal is offered.
  • Includes an affiliate management option. This module allows you to manage an affiliate with custom links and an area to post materials for affiliates to use - such as banners.
Karen Repoli profile photo
  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
No photo available

Cons

  • Customer Service - You have to pay in order to speak to a live customer service rep.
Karen Repoli profile photo
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
No photo available

Likelihood to Renew

1ShoppingCart5.5
Based on 2 answers
If I were in charge of the renewal decision I would really take a look at 1SC vs. Infusionsoft. There are many ways each are great and many ways they are different. I would look at what was best for my company and make the choice accordingly. I find that Infusionsoft has many more ways to intuitively market, segment and cultivate new leads and grow the business as a whole than 1SC currently has.
Eliza Hammesfahr Ceci profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, it's the client that usually selects the system they want to use. I think 1ShoppingCart has lower monthly payment options so that makes it more appealing. Infusionsoft has a $2k payment that must be made in order to use their product
No photo available
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
No photo available

Return on Investment

  • Increased employee efficiency
  • Integration of shopping cart in website
  • Better customer service
  • Improved brand visiability
Karen Repoli profile photo
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
No photo available

Pricing Details

1ShoppingCart

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Custora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details