What users are saying about

TrendKite

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166 Ratings
6 Ratings
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Score 6.8 out of 101

TrendKite

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166 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
Teri Thompson profile photo

TrendKite

TrendKite is well-suited for analyzing broad, over-arching metrics of PR efficacy. It allows PR professionals to use data to quantify their worth to C-suite professionals who may be skeptical of the need of PR. It allows us to come off polished and really show how our efforts benefit the company. However, I wish it was easier to find articles that mention the brand without having to scroll through total mentions. Also, the search option is difficult to use.
Dominique Taylor profile photo

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
Teri Thompson profile photo
  • The ability to easily define and refine specific search parameters allows us to access the stories and mentions that are most relevant to us
  • The Dashboard platform allows us to get a wide view of a campaign's effectiveness while providing access to more detailed analysis with one click
  • The daily email reports we receive are invaluable to monitoring our mentions. It is particularly helpful to be able to customize those reports based on frequency and to isolate mentions in top-tier publications
Chuck Sullivan profile photo

Cons

  • More detailed reporting.
Teri Thompson profile photo
  • It will be a tremendous value add if your monitoring capabilities can start scraping not only the text of an article, but also the byline (aka, who wrote the article). This would enable us to track op-eds that are written by Kellogg faculty. (Conducting an author search as a workaround does not work -- we need to be able to monitor for the term "Kellogg School" as part of the byline of an article.) This would be a significant value add for our company if this feature was added.
  • It would be helpful if you had industry-specific reps who might be able to walk us through a few suggested use cases for the platform, as part of the onboarding phase, to ensure we're really optimizing how we work with TrendKite. This could include an education rep who has seen other schools use the platform to do X, Y and Z.
Taryn Tawoda profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
TrendKite8.2
Based on 4 answers
Will depend much on pricing and my client demand.
Joel Hoffmann profile photo

Usability

No score
No answers yet
No answers on this topic
TrendKite7.9
Based on 45 answers
The UI is the best that I've experienced, and I can only imagine that it will continue to get better as the company grows.
Heather Sliwinski profile photo

Support

No score
No answers yet
No answers on this topic
TrendKite8.9
Based on 110 answers
Because I have had a different account manager every year, its been an issue getting consistency. I like the people, but the time it takes to get the help I need seemed to be hard to get. I felt like I was just getting the brushed off. This past month I was called 3 times about renewing...nothing about how the program was working, and this after just paying the invoice that was 6 months late!
Janice Woods profile photo

Implementation

No score
No answers yet
No answers on this topic
TrendKite9.1
Based on 2 answers
It was very easy and intuitive.
Roland Alonzi profile photo

Alternatives Considered

Affordable. Easy to use. Effective.
Teri Thompson profile photo
I looked into a number of other systems... nothing as good at TrendKite! However... I have signed on with Cision.
Janice Woods profile photo

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
Teri Thompson profile photo
  • Better tracking of PR results
Roland Alonzi profile photo

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

24-7 Press Release More Information

TrendKite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TrendKite More Information