What users are saying about

TrendKite

124 Ratings

24-7 Press Release

6 Ratings
Score 6.3 out of 101

TrendKite

124 Ratings
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

TrendKite

I would say it's extremely well suited for both a large company and a small company. It tracks global mentions and it's easy to see where coverage is being generated, but for a smaller brand I could see it being very helpful for tracking how well PR efforts are at driving local coverage.

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
  • Ease of use - the platform is very user friendly and responsive. Across devices the experience is consistent and simply put, it works.
  • Robust features - the features and available data to report on are definitely a huge plus. You can get very specific in the types of media you want to monitor and specific searches you want to build. It is very simple to build a broad search or a super specific search to monitor.
  • Customer support - bar none, it is some of the best support I have experienced. Whether we need help building a search or using a feature, I would describe the support as friendly, knowledgeable and white glove. They go above and beyond to the point where some times they feel like another member of our PR team.

Cons

  • More detailed reporting.
  • Ad Value - the biggest drawback is the ambiguity of ad equivalency. While this is a feature that is very frustrating, it goes without saying that this is not an exclusive issue to TrendKite, it is industry-wide.

Likelihood to Renew

No score
No answers yet
No answers on this topic
TrendKite8.2
Based on 4 answers
Will depend much on pricing and my client demand.

Usability

No score
No answers yet
No answers on this topic
TrendKite7.8
Based on 45 answers
The modern platform is well built. The embedded tools are very clear and user-friendly. Compared to the competition, TrendKite definitely knocks it out of the park. I know that I keep mentioning support, but that plays a major role in our usability. When we do run into a roadblock or confusion with a tool, customer support quickly and effectively helps us over that hurdle.

Support

No score
No answers yet
No answers on this topic
TrendKite9.6
Based on 83 answers
They are responsive, friendly, knowledgeable and not pushy. The fact that they work with you to the point where they will help you build searches or send you completed reports makes it feel like they are part of the team and completely dedicated to you as the client which is extremely helpful.

Implementation

No score
No answers yet
No answers on this topic
TrendKite9.1
Based on 2 answers
It was very easy and intuitive.

Alternatives Considered

Affordable. Easy to use. Effective.
Cision is definitely the so called leader in the PR reporting and monitoring space, but their extremely difficult to use platform and lack of support (and high cost) makes TrendKite a much more viable option. Ease of use is a major factor in who clients choose and I think that is why we chose TrendKite.

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
  • Better tracking of PR results

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

24-7 Press Release More Information

TrendKite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TrendKite More Information