What users are saying about
2 Ratings

ActiveCampaign

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Top Rated
76 Ratings
2 Ratings
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Score 8.5 out of 101

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101

Add comparison

Likelihood to Recommend

250ok Inbox

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
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Feature Rating Comparison

Email & Online Marketing

250ok Inbox
8.6
ActiveCampaign
7.9
A/B testing
250ok Inbox
8.0
ActiveCampaign
7.4
Mobile optimization
250ok Inbox
10.0
ActiveCampaign
7.8
Email deliverability
250ok Inbox
9.5
ActiveCampaign
8.3
List management
250ok Inbox
7.0
ActiveCampaign
8.3
WYSIWYG email editor
250ok Inbox
ActiveCampaign
7.7
Dynamic content
250ok Inbox
ActiveCampaign
7.6
Ability to test dynamic content
250ok Inbox
ActiveCampaign
7.7
Landing pages
250ok Inbox
ActiveCampaign
6.8
Triggered drip sequences
250ok Inbox
ActiveCampaign
9.3

Reporting & Analytics

250ok Inbox
8.7
ActiveCampaign
7.2
Dashboards
250ok Inbox
9.0
ActiveCampaign
7.2
Standard reports
250ok Inbox
8.5
ActiveCampaign
7.4
Custom reports
250ok Inbox
8.5
ActiveCampaign
7.0

Pros

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available
  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
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Cons

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available
  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
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Usability

No score
No answers yet
No answers on this topic
ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
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Reliability and Availability

No score
No answers yet
No answers on this topic
ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
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Performance

No score
No answers yet
No answers on this topic
ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
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Support

No score
No answers yet
No answers on this topic
ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
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Implementation

No score
No answers yet
No answers on this topic
ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
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Alternatives Considered

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
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I selected ActiveCampaign in order to expand our possibilities for sales and exploration in marketing. We've used Emma as well for a long time, and honestly, I think I prefer the mail blast section of Emma/Campaign Monitor because I'm used to it and they have tons of great templates.
Sarah Bandy profile photo

Scalability

No score
No answers yet
No answers on this topic
ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
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Return on Investment

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
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  • ActiveCampaign is not inexpensive, so that's something to think about. If you need help and perspective for sales management, it's worth it.
  • Positively, it threw me into the ring of the newest methods of sales.
  • It has helped us organize our plan and the folks that are already engaged in our programming.
Sarah Bandy profile photo

Pricing Details

250ok Inbox

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details